OUR BLOG
Influencer Marketing
Influencer Marketing by Haley Watkins Illustration by Haley WatkinsThe world of social media marketing is ever expanding. More companies than ever are utilizing different social media platforms to advertise and get their brand in front of users that might not normally...
Social Media Marketing Tips
Social Media Marketing Tips by Jordan Barish Illustration by Natalie Peña-GalvisHow your business can make the most of social mediaSocial media is a useful tool that can drive connection and increase brand awareness. With different platforms serving different...
Alumni Spotlight: Lucas Pruitt
Alumni Spotlight: Lucas Pruitt by Eleazar Yisrael Early Life Born and raised in the mountainous small town of West Jefferson, NC, Lucas Pruitt discovered something at eight-years-old that most take decades to learn. “I just ended up finding my mom’s camera in her...
How to Achieve a Healthy Work-Life Balance
How to Achieve a Healthy Work-Life Balance by Gabby Torres Illustration by Fallon MaherEveryone should strive to achieve a healthy work-life balance. A good work-life balance sometimes seems impossible to achieve, however, it is crucial to look out for yourself in...
How to Make Your Brand’s Social Media Digitally Accessible
How to Make Your Brand's Social Media Digitally Accessible by Charlotte Geier Illustration by Nia FreemanSocial media is one of the primary tools to communicate with your brand’s target audience. With around a quarter of all Americans qualifying as having some type of...
A Guide to Micro-Influencer Marketing
A Guide to Micro-Influencer Marketing by Angela Feng Illustration by Natalie Peña-GalvisMost people are familiar with the concept of influencer marketing, which involves developing a relationship with an influential personality – such as a celebrity or social media...
Importance of Brand Authenticity
Importance of Brand Authenticity by Emilie Hofele Illustration by Sophia AlemWhat is Brand Authenticity?Brand authenticity is “the extent to which consumers perceive a brand to be faithful and true toward itself and its consumers, and to support consumers being true...
Leveraging Images to Enhance Brand Identity on Social Media
Leveraging Images to Enhance Brand Identity by Denise Kyeremeh Illustration by Sophia AlemThe use of high-quality images can help to improve brand identity. Images can grab the audience's attention by displaying relatable, eye-catching imagery without using too much...
Clubs and Organizations for Creatives
UNC Clubs and Organizations for Creatives by Connelly Miller Illustration by Erica BoeyWith the wide array of clubs and organizations that the University of North Carolina at Chapel Hill offers, deciding which ones to join can be an overwhelming task. If you are...
How to Develop a Strong Brand
How to Develop a Strong Brand by Ashley Sipe Illustration by Gabi AllenHaving a strong brand is essential for any successful business. Branding can include a few different things, such as how your business is perceived by customers, how your business differentiates...