Blog

Alumni Spotlight

Alumni Spotlight: Sophia Alem​

After studying both Media and Journalism and English Literature at The University of North Carolina at Chapel Hill, Sophia Alem started a new adventure in New York City but left an impact on her family at the 1893 Brand Studio.

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Alumni Spotlight

Alumni Spotlight: Jack O’Grady​

Alumni Spotlight: Jack O’Grady by Delaney Garver Meet Jack O’Grady – the 1893 Brand Studio Alumni whose initiative pioneered the Alumni Spotlight.    O’Grady’s journey

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Blog

Marketing for Small Businesses

Marketing for Small Businesses by Erica Boey Illustration by Natalie Peña-Galvis Navigating the Marketplace Unlike big corporations and companies, small businesses lack the resources to

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Blog

Marketing to Gen Z

Marketing to Gen Z by Ashley Sipe Illustration by Nia Freeman Generation Z, which includes those born between 1996 and 2010, is a tech-centric, social

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Alumni Spotlight

Alumni Spotlight: Tran Nguyen

Alumni Spotlight: Tran Nguyen by P.J. Morales More than anything else, 1893 Brand Studio alum Tran Nguyen wants to make an impact on the world. 

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Blog

Content Marketing Ideas

Content Marketing Ideas by Catherine Yoder Illustration by Gabi Allen For a successful brand, useful content should be at the core of your marketing strategies.

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Alumni Spotlight

Alumni Spotlight: Sarah Campbell

Alumni Spotlight: Sarah Campbell by Lacy McKee Sarah Campbell came into UNC-Chapel Hill as a biology major on the pre-med track. The track she’s on

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Blog

Make Your Website Stand Out

Make Your Website Stand Out by Daniyah Khan Illustration by Sophia Alem In our heavily digitalized world, a website is one of the most important

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Blog

Influencer Marketing

Influencer Marketing by Haley Watkins Illustration by Haley Watkins The world of social media marketing is ever expanding. More companies than ever are utilizing different

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Blog

Social Media Marketing Tips

Social Media Marketing Tips by Jordan Barish Illustration by Natalie Peña-Galvis How your business can make the most of social media Social media is a

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Alumni Spotlight: Lucas Pruitt

Alumni Spotlight: Lucas Pruitt by Eleazar Yisrael Early Life Born and raised in the mountainous small town of West Jefferson, NC, Lucas Pruitt discovered something

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Blog

A Guide to Micro-Influencer Marketing

A Guide to Micro-Influencer Marketing by Angela Feng Illustration by Natalie Peña-Galvis Most people are familiar with the concept of influencer marketing, which involves developing

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Blog

Importance of Brand Authenticity

Importance of Brand Authenticity by Emilie Hofele Illustration by Sophia Alem What is Brand Authenticity? Brand authenticity is “the extent to which consumers perceive a

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Blog

How to Develop a Strong Brand

How to Develop a Strong Brand by Ashley Sipe Illustration by Gabi Allen Having a strong brand is essential for any successful business. Branding can

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Blog

What Makes a Brand Successful?

What Makes a Brand Successful? by Abby Pallant Illustration by Abby Pallant A brand is a connection. A trusting relationship between the audience and provider.

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Blog

Building a Successful Site: SEO

Building a Successful Site: Software for SEO Enhancements Illustration by Rishabh Vemuri by Rishabh Vemuri What is Search Engine Optimization? Search Engine Optimization, commonly referred

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Blog

Brand Awareness

Brand Awareness Illustration by Oriana Apostoli By Nikki Reddy Owning a business in a college town is nothing a degree can prepare you for. The

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Alumni Spotlight

Alumni Spotlight: Alex Mazer

Alumni Spotlight: Alex Mazer by Charlotte Geier Meet Alex Mazer, a 2022 UNC-Chapel Hill graduate who now works at Bain & Company as an Associate

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Alumni Spotlight

Alumni Spotlight: Jake Mory

Alumni Spotlight: Jake Mory by Ashley Sipe Jake Mory, a 2022 UNC-Chapel Hill and Brand Studio alumni, made the most of his time on campus

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Blog

User-Centered Design

The Benefits of Implementing User-Centered Design Illustration by Angela Feng by Nia Freeman From the comfortable shape of Apple’s AirPods to the simplicity of designing

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Blog

How to Optimize Your Graphics

How to Optimize Your Graphics Illustration by Ashley Sipe by Shemariah Solomon The number of followers a brand has on social media does not mean

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Alumni Spotlight

September Alumni Spotlight

September Alumni Spotlight: Lex Coelho Lex Coelho, a UNC and 1893 Brand Studio alumnae, always had a love for design and maximized her time on

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Blog

2022’s Top Marketing Tips and Tool

The advertising world is constantly advancing and changing. Businesses need to look out for these three important marketing strategies in 2022: video marketing, next-level user

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Alumni Spotlight

March Alum Spotlight: Nick Valego

Nick Valego, an alumnus of 1893 Brand Studio’s Campaigns team, is now a strategist at Wunderman Thompson Health – a global marketing and communications agency

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Case Studies

Case Study: The Helium Agency

By Lilly Behbehani    Helium Agency Background Helium Agency is a Durham-based full-service sports marketing agency specializing in content strategy, custom publishing, digital marketing and

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Case Studies

Case Study: WCHL Chapelboro

By Elizabeth Efird    Business Background  WCHL is a Chapel Hill-based radio station and news site that primarily serves the Carrboro and Chapel Hill areas.

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Blog

Effective Communication in Client Relationships

Strengthening Client Relationships Through Effective Communication Consistent, effective communication is essential to building healthy and productive client relationships. Forming long-lasting business connections is an essential

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Blog

How to Appeal to College Students

By Anna Southwell Targeting your business’s marketing efforts toward college students, especially for those located in a college town like Chapel Hill, is a valuable

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Blog

Tips for Video-Based Content

By: Matilda Marshall Every year, people are spending an increasing amount of time online.The problem for advertisers now is that the market is already saturated

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Top Tips for an Engaging Video

Top tips for an engaging video By Lucas Pruitt A common misconception is that promotional videos have to be difficult and costly. Fortunately, new technology

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Blog

What’s a Blog Good for?

What’s a blog good for? By Olivia Foley Now more than ever, businesses need more than just an online presence to connect with their customers

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Blog

Designing for Different Audiences

Photo by MockupEditor.com from Pexels Designing for Different Audiences By: Amy Metzinger  Great graphic and web design can communicate brand messaging, attract new people and easily share information

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Raw Health
Social Media Marketing Samples

Raw Health Products

Raw Health is a natural pain relief gel that has provided its product for more than a decade to its customers to relieve muscle strains,

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Blog

Why Your Brand’s Colors Matter

Why your brand’s colors matter By: Carson Elm-Picard As cliche it might sound, first impressions are important.  The first time a prospective customer lays eyes

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Building1
Graphic Design Samples

Building1 Email Newsletter Design

Building1 Email Newsletter Design Building1 offers professional office space and networking opportunities for yourself or for your new company. The graphic design team worked with

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eyes-ears-nose-paws
Social Media Marketing Samples

Eyes Ears Nose & Paws

Eyes Ears Nose & Paws Eyes Ears Nose & Paws is a service in Chapel Hill that creates a bond between humans and canines. The

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Web Development Samples

Trees Charlotte Treasure Trees

Trees Charlotte Treasure Trees Charlotte’s Treasure Trees recognizes and celebrates the grandest of the Queen City’s trees based on their size, age and/or historical value.

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Graphic Design Samples

Spirit Drivers

Spirit Drivers is a place for professional leaders to build deep relationships, embrace fulfilling work and change their world for the better. 1893 Brand Studio

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Graphic Design Samples

Raising Heels

Raising Heels: The weekly newsletter for UNC parents, brought to you by The Daily Tar Heel. This newsletter brings timely information to parents of UNC

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Graphic Design Samples

DTH At A Glance

DTH At A Glance The purpose of DTH At A Glance is to inform the UNC community on a daily basis of current events occurring

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WCHL: Pho Happiness

WCHL: Pho Happiness Raised in Vietnam, Andy Hoang, the owner and operator of Franklin Street’s Pho Happiness, immigrated to California in his late teens with

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WCHL: Tonya’s Cookies

WCHL: Tonya’s Cookies After several attempts to make a cookie that tasted like her grandmother’s pecan pie, Tonya Council was about to throw out another

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WCHL: Market and Moss

WCHL: Market and Moss Annie Johnston’s first job was as a server at Pazzo in Southern Village when she was in high school. Fifteen years

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WCHL: Brandwein’s Bagels

WCHL: Brandwein’s Bagels With a slightly crispy outside and a chewy airy inside, the boiled and baked bagels at Brandwein’s Bagels have the authenticity of

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WCHL: Andi Sobbe Pottery

WCHL: Andi Sobbe Pottery Andi Sobbe has been a potter since her days as a Girl Scout. Despite taking a 25-year pottery hiatus to raise

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WCHL: QueenWa Cafe

WCHL: QueenWa Cafe Located right on Franklin Street in the Blue Dogwood Public Market, QueenWa Cafe brings healthy vegan and vegetarian options to downtown Chapel

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WCHL: Rockwood Dairy Bar

WCHL: Rockwood Dairy Bar When grocery stores were running out of ice cream during the early months of the pandemic, Stephanie Rosse knew she could

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WCHL: Deli Edison

WCHL: Deli Edison Self-described “part neighborhood eatery and part gourmet food destination” Deli Edison is serving homemade bagels, schmears and sandwiches with locally-sourced meats and

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WCHL: Mary Kat Masks

WCHL: Mary Kat Masks When the COVID-19 pandemic hit and face masks became essential, sisters Mary Mac and Katherine Collie decided to embrace their love

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WCHL: Que Chula

WCHL: Que Chula When Que Chula picked the perfect spot for its Mexican flavors on Franklin Street, the owners didn’t expect to open in the

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WCHL: Be Pure Beauty

WCHL: Be Pure Beauty When stay-at-home orders were implemented in North Carolina in March, most local businesses had to close down and make major changes

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WCHL: Thai Station

WCHL: Thai Station Built in the remnants of an old railroad station, Thai Station has positioned itself at the center of the Thai food scene

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WCHL: The Sonder Market

WCHL: The Sonder Market For many UNC students, Chapel Hill is a temporary home. But for the volunteer students who run the Sonder Market, Chapel

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Blog

The Effectiveness of Infographics

The effectiveness of infographics By Jadah Smith Infographics are a creative way to present valuable information.  According to Shift Disruptive Learning, 90 percent of information

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Blog

Implicit Bias in Advertising

Implicit bias in advertising By Anwar Boutayba In the advertising world, businesses want to know the individuals that can and should buy their products.  However,

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Blog

How to Present Webinars

Webinars: How to present one By Sam Hopper Webinars have always been a great choice for online company-wide events. They are less expensive than in-person

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Blog

How to Craft a Newsletter

Newsletters: how to craft one By Praveena Somasundaram From newspapers to businesses, writing newsletters is a chance to reach the people who matter and who

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Blog

Managing Stress and Staying Motivated

Managing stress and staying motivated By Catherine Morgan If you’re like most people during these turbulent COVID times, you’re probably experiencing higher-than-usual levels of stress.

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Case Studies

Case Study: Carolina Coworking

Carolina Coworking Case Study By Nick Valego Business Background Carolina Coworking is a shared community workspace built around making work and meeting spots accessible to

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Blog

2020 Design Trends

2020 Design Trends By Amy Metzinger Now that we are more than halfway through the year, fresh 2020 graphic design trends have emerged. Here’s a

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Case Studies

Case Study: Trolly Stop

Case Study: Trolly Stop By Devin Fussa Business Background Franklin Street’s Trolly Stop is predominantly a hot dog restaurant, with other locations based in Wrightsville

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Case Studies

Case Study: DTH At A Glance

By, Anne Claire Foreman Business Background DTH At A Glance is The Daily Tar Heel’s daily email newsletter. Every day, At A Glance is sent

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Case Studies

Case Study: Raw Health Products

Raw Health Products Case Study By: Sarah Clark Background Raw Health Products is a health and fitness-oriented business that markets all-natural pain relief products. The

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