The Masters is one of the most distinguishable brands in the world. From the unique logo to the new rendition of “Georgia On My Mind” each year, they have built a timeless, one-of-a-kind brand.

“Madwoman” is a case study in how identity can be packaged and marketed in contemporary music marketing. From this recent video, we learn that representation doesn’t solely refer to who is cast and included; rather, it also encompasses which identities are deemed “marketable” in the first place.

The natural products industry represented at Expo West is one of the most rapidly evolving areas of marketing. In many cases, a brand’s authentic story, modern packaging, and customer interaction strategies are more vital to a successful business than the product itself. The brands at Expo West exemplify how to balance convenience and playfulness with transparency and
refinement, appealing to consumers with a genuine, consistent persona while matching ever-changing trends.

In the current advertising world, there is a rise of depersonalization between customers and brands. Some customers feel disconnected from brands and organizations due to a lack of transparency and over-commercialization of once familiar and comforting brands. Customer loyalty has decreased globally, as they no longer feel individually important or truly ‘seen’ by marketing campaigns from socially prominent brands.

When actor Timothee Chalamet made a seemingly flippant comment about the popularity of opera and ballet, the Internet responded with an uproar. Musical artists and average social media users alike have heavily criticized his perspective, asserting that people do indeed care about the fine arts.

It’s February, and nobody’s surprised at what that means: stores are suddenly rife with red roses, Instagram on the 14th is a minefield for anyone who’s single, and brands are launching their annual Valentine’s Day campaigns. While most people might think they’ve seen it all as far as Valentine’s Day marketing ideas go, there were some brands that breathed new life into 2026’s season of love.

Matte lips, skinny jeans, and a signature high-contrast Clarendon filter– photos normally hidden deep in Instagram archives are now at the forefront of feeds across social media sites. As 2026 unfolds, TikTok has crowned the year “new 2016” and the internet is leaning all the way in.

Ornate ball gowns, gold-gilded furniture, and intricate florals – all essential elements of the Regency-era Netflix hit Bridgerton. The show that swept millions of viewers across the globe into an immersive high-society experience has just released its fourth season, and with it, an incredible marketing strategy. Bridgerton utilizes captivating detail, targeted and consistent content, and authentic messaging to effectively position the brand as attractive and culturally relevant.

Marketing strategy has evolved, making it increasingly difficult to authentically connect with audiences. This is a result of advertising constantly shoved in consumers’ faces, leading them to be less trusting of brands. As a result, business owners have been forced to focus on strategies that build trust and value. Content marketing provides that, but to use it properly, understanding what it is, why it matters, and how to approach it strategically is vital.

Authenticity and nostalgia are at the core of Bad Bunny’s brand image, and those themes carried the Puerto Rican music artist all the way to the 2026 Super Bowl halftime show.

Rebrands can be daunting. It takes time, money and a lot of resources to pull one off successfully, and they often don’t land with the public. However, a well-done rebrand can take a company from falling behind to being a top player in its industry. One case that demonstrates this perfectly is the transformation of Abercrombie & Fitch, a clothing company that went from being labeled “America’s Most Hated Retailer” in 2016 to one of the best-selling clothing brands in the country less than a decade later.

Somewhere between a thirst trap and a language lesson, Duolingo caught the internet’s attention—one unhinged TikTok comment at a time. And just like that, Duo was hit by a cybertruck…dead, inspiring viral TikToks, chaotic fan theories, eulogies, and more memes than Duolingo could ever assign as homework.

Every October, brands search for fresh and exciting ways to tap into the Halloween season and spirit. However, few do it as cleverly as Clash of Clans did with its Barbarian Look-Alike Contest.

AI is reshaping industries, and for many young professionals, AI feels like a threat to their very livelihood. But the question is: How can we use AI to benefit us as creatives? And maybe even more importantly, how is it going to change creativity as a whole?

Whether you’re launching a new product, boosting brand awareness, or driving sales, social media ads can turn casual browsers into loyal customers – if you do it right!

By now, everyone knows how powerful social media marketing can be. However, a new, even more effective form of social media marketing is emerging: video marketing.

Not everybody can be Alix Earle. But does everybody want to be? These days, more and more people are hanging up their pipe dreams of fame and followers for something more realistic: being niche.

Not only are Americans aware of the threats to free speech, but the events of the past few months, particularly the past two weeks, have put the US in a global spotlight.

Brands must know how to communicate honestly, engage genuinely, and build connections that feel personal. Authenticity is about aligning every message with your brand’s core values and keeping transparency in every interaction.

In today’s crowded digital landscape, capturing consumer attention is more difficult than ever. Social media users are scrolling faster, engaging less, and expecting more from the content they consume. For brands, this means that simply being present on social media platforms is no longer enough. To stand out, marketers need to prioritize quality over quantity – crafting creative, relevant, and personalized experiences that not only capture attention, but hold it.

American Eagle’s campaign drew accusations of tone-deaf messaging, while GAP’s campaign was praised as inclusive, nostalgic, and fun. The result? GAP capitalized on its competitor’s backlash to boost its own cultural credibility. For marketers, this showdown is a lesson in brand codes, controversy, and how to turn another brand’s misstep into your own moment.

Posting on Instagram is easy but getting people to care? That’s the challenge. Here are 5 ways to improve your Instagram engagement.

Your personal brand should combine two key facets of you:
The person that you are
The reasons why you do what you do

The Downfall of Influencer Marketing: The Case of Poppi by Meha Saanvi Datla Illustration by Connelly Miller Since the rise of social media, customers have

Readers are extremely curious and headlines are the first thing they see when you publish a blog, article, website, etc. For this reason, it is vital to have an eye-catching first impression.

SNL’s 50th-anniversary special wasn’t just a celebration—it was a marketing masterclass. From nostalgia-driven campaigns to viral social media stunts, NBC knew how to engage both longtime fans and new audiences. Discover how SNL made its milestone event a must-watch and what brands can learn from its strategy!

How Differentiation Keeps Your Brand Competitive by Caroline Routh Illustration by Virginia Van de Riet What makes you you? It’s a question you’ve probably had

If you didn’t see the promotional content for Universal Picture’s Wicked Movie, you might have been living under a rock. For the three months leading up to its release, it seemed like every other advertisement or promotion on Instagram, TikTok, YouTube, or even in stores was pink and green.

Social media has quickly become the most popular way for businesses to communicate with their intended audience. According to an article from Forbes, 4.9 billion people worldwide use social media platforms, making it the easiest way to reach a large demographic, regardless of the industry you work in.
Here are some tips to kickstart your social media presence:

Learn how Victoria’s Secret leveraged marketing to rebrand its iconic fashion show.

Trends fuel marketing.

Capitalizing on trends and current events is important to ensure your campaign or project reaches the correct people. The first step is using what you already have in front of you for success!

Discover the basics of Search Engine Optimization to improve your website’s digital marketing.

Here’s what you need to know about social responsibility and why it is essential for brands in 2024:

The quality of your market research can either make or break your project or business. Here are three key tips to improve market research for your business:

Learn more about how your brand can use market personalization to stand out in a world of impersonal experiences and fast-paced digital interactions.

How Can Businesses Use Chat GPT? by Rishabh Vemuri Illustration by Abby Pallant What is ChatGPT Technology has been one of the most influential forces 

4 Key Takeaways from the Barbie Movie’s Marketing Campaign Success 4 Key Takeaways from the Barbie Movie’s Marketing Campaign Success Four Key Takeaways From the

Social Media Analytics for Small Businesses by Claire Doan Illustration by Haley Watkins Most businesses produce social media content on several different platforms, employing content

Marketing for Small Businesses by Erica Boey Illustration by Natalie Peña-Galvis Navigating the Marketplace Unlike big corporations and companies, small businesses lack the resources to

Marketing to Gen Z by Ashley Sipe Illustration by Nia Freeman Generation Z, which includes those born between 1996 and 2010, is a tech-centric, social

Content Marketing Ideas by Catherine Yoder Illustration by Gabi Allen For a successful brand, useful content should be at the core of your marketing strategies.

When is a Logo Redesign Right for your Business? by Gabi Allen Illustration by Gabi Allen Every successful brand has a well-designed logo. Take a

Make Your Website Stand Out by Daniyah Khan Illustration by Sophia Alem In our heavily digitalized world, a website is one of the most important

Influencer Marketing by Haley Watkins Illustration by Haley Watkins The world of social media marketing is ever expanding. More companies than ever are utilizing different

Social Media Marketing Tips by Jordan Barish Illustration by Natalie Peña-Galvis How your business can make the most of social media Social media is a

How to Achieve a Healthy Work-Life Balance by Gabby Torres Illustration by Fallon Maher Everyone should strive to achieve a healthy work-life balance. A good

How to Make Your Brand’s Social Media Digitally Accessible by Charlotte Geier Illustration by Nia Freeman Social media is one of the primary tools to

A Guide to Micro-Influencer Marketing by Angela Feng Illustration by Natalie Peña-Galvis Most people are familiar with the concept of influencer marketing, which involves developing

Importance of Brand Authenticity by Emilie Hofele Illustration by Sophia Alem What is Brand Authenticity? Brand authenticity is “the extent to which consumers perceive a

Leveraging Images to Enhance Brand Identity by Denise Kyeremeh Illustration by Sophia Alem The use of high-quality images can help to improve brand identity. Images

UNC Clubs and Organizations for Creatives by Connelly Miller Illustration by Erica Boey With the wide array of clubs and organizations that the University of

How to Develop a Strong Brand by Ashley Sipe Illustration by Gabi Allen Having a strong brand is essential for any successful business. Branding can

Become the Big Fish: How to Make Your Business Stand Out by Oriana Apostoli Illustration by Cameron Shaw It can be hard to keep your

What Makes a Brand Successful? by Abby Pallant Illustration by Abby Pallant A brand is a connection. A trusting relationship between the audience and provider.

Building a Successful Site: Software for SEO Enhancements Illustration by Rishabh Vemuri by Rishabh Vemuri What is Search Engine Optimization? Search Engine Optimization, commonly referred

How Could Changes to Twitter Affect Your Business? Illustration by Anwar Boutayba By Jordan Barish Twitter has long been a popular platform for businesses, who

Brand Awareness Illustration by Oriana Apostoli By Nikki Reddy Owning a business in a college town is nothing a degree can prepare you for. The

How to Grow Your Email Marketing With Ease Illustration by Joelle Adeleke by Joelle Adeleke In the age of social media, newsletters may be easy

How to be a Data-Driven Business Illustration by Kiara Garcia by Olivia Rojas Data is Everywhere We are currently in the evolution of Web 3.0.

How to Increase Social Media Engagement Illustration by Joelle Adeleke by Kennedy Rushing The number of followers a brand has on social media does not

The Benefits of Implementing User-Centered Design Illustration by Angela Feng by Nia Freeman From the comfortable shape of Apple’s AirPods to the simplicity of designing

How to Optimize Your Graphics Illustration by Ashley Sipe by Shemariah Solomon The number of followers a brand has on social media does not mean

The advertising world is constantly advancing and changing. Businesses need to look out for these three important marketing strategies in 2022: video marketing, next-level user

Web Design Choices to Boost Your SEO Illustration by Lucy Froelich by Raymond Pang You upload the beautiful pictures a photographer took for your website,

User-Generated Content Illustration by Sophia Alem by Kennedy Rushing In the age of social media and influencers, more people than ever are going online to

How to Build a Sense of Trust and Community for Your Brand In this day and age, consumers are more concerned than ever with businesses

Looking to find a solution or learn a new skill? Chances are that you, and most consumers, will turn to a video for help. Learn