4 Key Takeaways from the Barbie Movie’s Marketing Campaign Success 4 Key Takeaways from the Barbie Movie’s Marketing Campaign Success Four Key Takeaways From the Barbie Movie's Marketing Campaign Success by Lacy McKee Illustration by Abby Pallant With a $150 million...

Social Media Analytics for Small Businesses by Claire Doan Illustration by Haley WatkinsMost businesses produce social media content on several different platforms, employing content strategies on Facebook, Instagram, Twitter, TikTok and several others. With the...

Marketing for Small Businesses by Erica Boey Illustration by Natalie Peña-GalvisNavigating the MarketplaceUnlike big corporations and companies, small businesses lack the resources to carry out big marketing campaigns. However, there are many ways small businesses can...

Marketing to Gen Z by Ashley Sipe Illustration by Nia FreemanGeneration Z, which includes those born between 1996 and 2010, is a tech-centric, social and inquisitive generation. Having lived through the Recession of 2008, the rise of smartphones, multiple social...

What Qualities Make an Impactful Leader? by Connelly Miller Illustration by Abby PallantGrowth is the ultimate goal of businesses – generating more profit, increasing brand awareness and building customer loyalty. This is achieved through innovative ideas and...

Alumni Spotlight: Tran Nguyen by P.J. Morales More than anything else, 1893 Brand Studio alum Tran Nguyen wants to make an impact on the world.  In her current role as a Senior Account Executive at TBWAWORLDHEALTH in New York City, she’s already been given that...

Content Marketing Ideas by Catherine Yoder Illustration by Gabi Allen For a successful brand, useful content should be at the core of your marketing strategies. In this modern world where everything is constantly changing, traditional marketing is slowly losing its...

When is a Logo Redesign Right for your Business? by Gabi Allen Illustration by Gabi AllenEvery successful brand has a well-designed logo. Take a second and consider where companies like Nike and McDonalds would be without the iconic swoosh and the globally recognized...

Alumni Spotlight: Sarah Campbell by Lacy McKee Sarah Campbell came into UNC-Chapel Hill as a biology major on the pre-med track. The track she’s on now? The race track. As an account executive of brand marketing for NASCAR, Campbell works in the fast lane to...

Make Your Website Stand Out by Daniyah Khan Illustration by Sophia AlemIn our heavily digitalized world, a website is one of the most important components to truly selling your brand. While social media can be used to hook a potential customer in, a successful website...