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Case Study: Grata Café
About the Business Grata Café, located in Carrboro, is built upon the principles of gratitude, love and inclusivity. The Italian-inspired café is a new addition to Carrboro and offers home-cooked-style courses, which are said to have been cooked with love. ...
Case Study: WCHL Chapelboro
By Elizabeth Efird Business Background WCHL is a Chapel Hill-based radio station and news site that primarily serves the Carrboro and Chapel Hill areas. For more than 60 years, WCHL has been one of Orange County’s go-to sources for local news, Tar Heel talk...
Case Study: Forever & Company Phase I
BUSINESS BACKGROUND Forever & Company is a wedding professional company based out of Raleigh that specializes in wedding shows. By showcasing desserts, catering, venues, DJs, wedding attire, photographers and more, Forever & Company connects engaged...
Micro-Influencers: Bigger Isn’t Always Better
By Tran Nguyen The age of the influencer is over. Audiences no longer pay attention to “regular” people with millions of followers; instead, they’re looking to more relatable content creators with smaller followings for recommendations. Welcome to the era of the...
A Comprehensive Guide to Twitter Marketing
With over 145 million monetizable active daily users and an average of 500 million tweets sent out every day, Twitter is a great tool for growing your business. Read this guide to get started with Twitter marketing. Some important statistics to keep in mind when...
How Companies can Use LinkedIn to Market Their Brand
LinkedIn may not be the most fun or exciting social media platform your business engages in, but it is one of the most important. As the largest professional network on the internet, LinkedIn is an incredibly useful tool that brands can use to market to different...
A Comprehensive Guide to Facebook Marketing
With over 1.8 billion daily active users, Facebook is the biggest social media platform in the world. This makes Facebook marketing a tremendous resource for businesses to grow brand awareness and directly engage with their target audiences. 78% of American users...
The Power of In-Person Events for Your Business
In a digital age, it can be easy to prioritize a virtual presence over in-person events. However, in-person events for local businesses can be essential for customer engagement. Engagement grows brand awareness, establishing personal connections with customers and...
Strengthen Your Business by Defining Your “Why”
The most successful businesses have a defined “Why.” “Why” doesn’t mean making a profit or gaining exposure. Instead, it’s a purpose, belief or cause that is the life force of your business. In 2010, Simon Sinek presented the Golden Circle model in his viral...
How to Successfully Market your Brand on Instagram
In a digital age, having a presence on social media is vital to the success of a company, and incorporating Instagram into your marketing is beneficial for engaging and reaching your audience. Marketing on Instagram provides businesses with a platform to attract...