Alamance Community College Facebook Ads: Case Study
By: Charlotte Geier The Client The client in this case study is Alamance Community College. Alamance Community College is an established educational institution located in Graham, North Carolina. Alamance Community College has three different academic divisions and a...
Bosh to the Bigs Branding: Case Study
By: Jordyn Burrell The Client Bosh to the Bigs is a UNC baseball podcast presented by Boshamer Bulletin, an emailnewsletter and website dedicated to all things Tar Heel baseball. The podcast was started by sports reporter Pat James and UNC broadcaster Kyle Straub in...
How to Appeal to College Students
By Anna Southwell Targeting your business’s marketing efforts toward college students, especially for those located in a college town like Chapel Hill, is a valuable method to establish and maintain a loyal consumer base. “Gen Z” is a tech-oriented generation,...
A How-To On How-To Videos
Looking to find a solution or learn a new skill? Chances are that you, and most consumers, will turn to a video for help. Learn to make instructional how-to videos to teach others and grow your business. By: Daniela Rodriguez Learning a new skill in the digital age...
What Gen Z Wants From Your Brand
By Grace Beasley Gen Z comprises everyone ages nine through 24, which is around 65 million people in the U.S. and 40 percent of the nation’s consumers. It’s time to start paying attention to Gen Z, especially when it comes to your business. Social Media, Social Media...
Why Branded Nonfiction Could Be the Future of Advertising
Photo from Unsplash.com By Lucas Pruitt A new genre of advertising content is starting to pop up in almost every type of digital media – branded non-fiction. Branded non-fiction is a type of advertising where content creators take real-world stories and collaborate...
“Did You Get My Good Side?”: Making Sure Your Headshot Shows the Authentic You
Photo by Spencer Selover from Pexels By Maris Ava Cruz Whether you are just stepping into the professional world or you’ve been working for a while, having a great headshot is important. It’s often one of the first things employers will notice on your online hiring...
What are GIFs, and how can they help build your brand?
A GIF is a graphical interchange format, a series of different image frames that look like a short animation or video. On websites, GIFs can take up space to embed and render, as they are often detailed and loop continuously. The GIFs that you create can be used by...
Tips for Video-Based Content
https://unsplash.com/photos/peLs78VbU50 By: Matilda Marshall Every year, people are spending an increasing amount of time online.The problem for advertisers now is that the market is already saturated with hundreds of thousands of online ads. So how do brands stand...
Using Free Stock Images to Promote Your Business
Photo by Gabrielle Henderson on Unsplash Using Free Stock Images to Promote Your Business By: JoJo Yang A picture is worth a thousand words. Using the right image on your blog or social media post can help establish your brand, draw in more people and...