How to Successfully Market your Brand on Instagram
By Ashley Sipe In a digital age, having a presence on social media is vital to the success of a company, and incorporating Instagram into your marketing is beneficial for engaging and reaching your audience. Instagram provides businesses with a platform to attract...
How to Transform Your Brand and Become Competitive
By Jack O'Grady A brand can be much more than an identity for your business; it can be a key difference-maker that sets you apart from the crowd. Brands that go that extra mile are competitive brands, and a lot goes into putting one together. A competitive...
How to Create a Social Media Marketing Strategy and Measure Success
By Harrison Pumphrey Over the course of the past decade, the business world has witnessed the growing importance of social media as a marketing channel and customer engagement tool. In the ever-changing digital world, it is important to understand how social media...
Understanding Diversity, Equity and Inclusion Within Marketing and Communications
By Olivia Rojas There’s a demographic shift occurring — especially in the United States. Organizations are trying to meet a variety of demographics through relevant marketing and communications outreach towards diverse groups. When it comes to the industry, it...
How to Strategically Plan Social Media Content
By Kennedy Rushing Countless businesses have taken to social media to promote their products. What started out as casual photo sharing and messaging has completely transformed into an incredibly powerful platform for influencing consumers. But, if you want to be...
The Importance of Social Listening
By Sarah Malone Being a good listener is an important part of any relationship, including the relationship between a brand and its audiences. In particular, social listening is a critical step in the branding process. Social listening is achieved when...
Everything You Need to Know About Social Media Advertisements
By Ashley Sipe In today’s age, nearly every business is using some form of social media to connect with its clients. Advertising looks different and can reach a different audience depending on the social media platform used. Twitter, Instagram and Facebook are...
Leveraging Emotion in Advertising
Leveraging Emotion in Advertising Graphic by Nia Freeman By Lauren LaTulippe With the sheer volume of media circulating today, it is vital to create advertising that sticks out among the crowd. It no longer matters how big the audience is that is exposed to an ad, but...
Bosh to the Bigs: Case Study
Bosh to the Bigs: Case Study Business Background The client in this case study is Bosh to the Bigs. Bosh to the Bigs is a UNC baseball podcast produced in Chapel Hill by Boshamer Bulletin, an email newsletter and website focused on all things Tar Heel baseball. ...
All the 2021 Design Trends You Need to Know
All the 2021 Design Trends You Need to Know Design by Yuqi Hu By Sarah Campbell Now that we’re three-quarters of the way through the year, graphic design trends for 2021 have solidified. Here’s a look into what you’ll find in the design industry this year:...