OUR BLOG
Changes to Twitter and the Impact on Your Business
How Could Changes to Twitter Affect Your Business? Illustration by Anwar Boutayba By Jordan Barish Twitter has long been a popular platform for businesses, who use it to build their brand voice, keep up with industry news and connect with potential consumers. However,...
Brand Awareness
Brand Awareness Illustration by Oriana Apostoli By Nikki Reddy Owning a business in a college town is nothing a degree can prepare you for. The inflow of your customers can hugely depend on whether it is a university holiday or not and many other factors that you may...
Alumni Spotlight: Alex Mazer
Alumni Spotlight: Alex Mazer by Charlotte Geier Meet Alex Mazer, a 2022 UNC-Chapel Hill graduate who now works at Bain & Company as an Associate Consultant in Atlanta, GA. Mazer formerly served on the Daily Tar Heel’s Board of Directors during all four of...
How to Grow Your Email Marketing With Ease
How to Grow Your Email Marketing With Ease Illustration by Joelle Adeleke by Joelle Adeleke In the age of social media, newsletters may be easy to overlook. But they can also be a more self-sufficient method of getting information to your audience, especially if you...
How to be a Data-Driven Business
How to be a Data-Driven Business Illustration by Kiara Garcia by Olivia Rojas Data is Everywhere We are currently in the evolution of Web 3.0. Web 3.0, or Web3, is the third generation of web-based technologies. Advanced, web-based technologies like machine learning...
Instagram Shifts to Video Content
Instagram Shifts to Video Content Illustration by Haley Watkins by Haley Watkins If you have been on Instagram during the last few months, chances are you have noticed that the feed looks a little different... and maybe even a...
Alumni Spotlight: Jake Mory
Alumni Spotlight: Jake Mory by Ashley Sipe Jake Mory, a 2022 UNC-Chapel Hill and Brand Studio alumni, made the most of his time on campus by gaining valuable leadership experience. Mory worked at 1893 Brand Studio for five semesters, where he held several...
5 Reasons Not to Use a Website Template for Your Brand
5 Reasons Not to Use a Website Template for Your Brand Illustration by Gabi Allen by Gabi Allen With the rise in popularity of website builders like Squarespace and Wix, just about anyone can create a nice looking webpage in a matter of minutes. Front-end developers...
How to Increase Social Media Engagement
How to Increase Social Media Engagement Illustration by Joelle Adeleke by Kennedy Rushing The number of followers a brand has on social media does not mean they have a strong social media strategy or a dynamic online presence. In addition to follower count, it is also...
User-Centered Design
The Benefits of Implementing User-Centered Design Illustration by Angela Feng by Nia Freeman From the comfortable shape of Apple’s AirPods to the simplicity of designing on Canva’s website, user-centered design (UCD) can play a large role in the success of a product...