OUR BLOG
How to Optimize Your Graphics
How to Optimize Your Graphics Illustration by Ashley Sipe by: Shemariah Solomon Graphics are a vital part of everyday life. Maybe you are creating graphics for an upcoming project or need to advertise your club's latest event. The goal is always the same – to...
Improving digital accessibility for greater brand awareness
Improving Digital Accessibility for Greater Brand Awareness Illustration by Haley Watkins by Charlotte GeierDigital accessibility is necessary for brands to be mutually beneficial for the business and its users. It is also important for a brand to remain ADA (American...
September Alumni Spotlight
September Alumni Spotlight: Lex Coelho Lex Coelho, a UNC and 1893 Brand Studio alumnae, always had a love for design and maximized her time on campus by building her professional portfolio during undergrad. After graduating in 2019, Coelho continued her design career...
2022’s Top Marketing Tips and Tool
The advertising world is constantly advancing and changing. Businesses need to look out for these three important marketing strategies in 2022: video marketing, next-level user experience and community engagement. These three tactics are all emerging strategies for...
Web Design Choices to Boost your SEO Rating
Web Design Choices to Boost Your SEO Illustration by Lucy Froelich by Raymond Pang You upload the beautiful pictures a photographer took for your website, but now your site’s loading at a snail’s pace. The words “Not Secure” appear in the search bar when a customer...
How to Promote your Business in an Authentic Way with User-Generated Content
User-Generated Content Illustration by Sophia Alem by Kennedy Rushing In the age of social media and influencers, more people than ever are going online to discover and learn about new businesses and products. Unfortunately for businesses, most social media users find...
How to Build a Sense of Trust and Community for Your Brand
How to Build a Sense of Trust and Community for Your Brand In this day and age, consumers are more concerned than ever with businesses behaving responsibly. The prominence of social media and online forums makes it easier for consumers to spread reviews and air...
Tips and Strategies for Starting a Small Business
People assume that you need undivided attention, thousands of ideas, contacts, and an unending supply of materials in order to establish a small business. Have you ever considered establishing your own small business but believed it would be impossible to balance work...
Why Professional Communication Should be a Priority for Young Professionals
Today’s workplace is most definitely not the same one that was the norm three years ago. Having faced a pandemic, generational shift of workers and technological advances, the world of "adulting" looks much different. For young professionals, this also means that what...
March Alum Spotlight: Nick Valego
Nick Valego, an alumnus of 1893 Brand Studio’s Campaigns team, is now a strategist at Wunderman Thompson Health – a global marketing and communications agency in New York City. Valego, who is originally from Gastonia, N.C., came to UNC-Chapel Hill in 2017 to pursue a...