By Kennedy Rushing Countless businesses have taken to social media to promote their products. What started out as casual photo sharing and messaging has completely transformed into an incredibly powerful platform for influencing consumers.    But, if you want to be...

By Sarah Malone Being a good listener is an important part of any relationship, including the relationship between a brand and its audiences. In particular, social listening is a critical step in the branding process.    Social listening is achieved when...

By Ashley Sipe In today’s age, nearly every business is using some form of social media to connect with its clients.    Advertising looks different and can reach a different audience depending on the social media platform used. Twitter, Instagram and Facebook are...

Leveraging Emotion in Advertising Graphic by Nia Freeman By Lauren LaTulippe With the sheer volume of media circulating today, it is vital to create advertising that sticks out among the crowd. It no longer matters how big the audience is that is exposed to an ad, but...

All the 2021 Design Trends You Need to Know Design by Yuqi Hu By Sarah Campbell  Now that we’re three-quarters of the way through the year, graphic design trends for 2021 have solidified. Here’s a look into what you’ll find in the design industry this year:...

Strengthening Client Relationships Through Effective Communication Graphic by Carson Elm-Picard By Elizabeth Efird  Good, consistent communication is essential to building healthy and productive client relationships. Forming long-lasting business connections is an...