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A Guide to Micro-Influencer Marketing

A Guide to Micro-Influencer Marketing

A Guide to Micro-Influencer Marketing by Angela Feng Illustration by Natalie Peña-GalvisMost people are familiar with the concept of influencer marketing, which involves developing a relationship with an influential personality – such as a celebrity or social media...

Importance of Brand Authenticity

Importance of Brand Authenticity

Importance of Brand Authenticity by Emilie Hofele Illustration by Sophia AlemWhat is Brand Authenticity?Brand authenticity is “the extent to which consumers perceive a brand to be faithful and true toward itself and its consumers, and to support consumers being true...

Clubs and Organizations for Creatives

Clubs and Organizations for Creatives

UNC Clubs and Organizations for Creatives by Connelly Miller Illustration by Erica BoeyWith the wide array of clubs and organizations that the University of North Carolina at Chapel Hill offers, deciding which ones to join can be an overwhelming task. If you are...

How to Develop a Strong Brand

How to Develop a Strong Brand

How to Develop a Strong Brand by Ashley Sipe Illustration by Gabi AllenHaving a strong brand is essential for any successful business. Branding can include a few different things, such as how your business is perceived by customers, how your business differentiates...

Become the Big Fish: How to Make Your Business Stand Out

Become the Big Fish: How to Make Your Business Stand Out

Become the Big Fish: How to Make Your Business Stand Out by Oriana Apostoli Illustration by Cameron Shaw It can be hard to keep your business afloat while swimming amongst a sea of competitors. There are several ways that you can make yourself stand out. Researching...

What Makes a Brand Successful?

What Makes a Brand Successful?

What Makes a Brand Successful? by Abby Pallant Illustration by Abby Pallant A brand is a connection. A trusting relationship between the audience and provider. Brands that make people feel a strong, positive emotional connection are going to gain loyal consumers in...

Alumni Spotlight: Samantha Hopper

Alumni Spotlight: Samantha Hopper

Alumni Spotlight: Samantha Hopper Samantha Hopper, a 2022 UNC alumni, began working at the Brand Studio when she was a sophomore, in January of 2020. During her time, she worked on the Campaigns team, eventually becoming the Campaigns Team Lead. In this role, Samantha...

Building a Successful Site: SEO

Building a Successful Site: SEO

Building a Successful Site: Software for SEO Enhancements Illustration by Rishabh Vemuri by Rishabh Vemuri What is Search Engine Optimization? Search Engine Optimization, commonly referred to as SEO, is the practice by which web creators increase the prevalence of...