How to Strategically Plan Social Media Content

How to Strategically Plan Social Media Content

By Kennedy Rushing Countless businesses have taken to social media to promote their products. What started out as casual photo sharing and messaging has completely transformed into an incredibly powerful platform for influencing consumers.    But, if you want to be...

The Importance of Social Listening

The Importance of Social Listening

By Sarah Malone Being a good listener is an important part of any relationship, including the relationship between a brand and its audiences. In particular, social listening is a critical step in the branding process.    Social listening is achieved when...

Leveraging Emotion in Advertising

Leveraging Emotion in Advertising

Leveraging Emotion in Advertising Graphic by Nia Freeman By Lauren LaTulippe With the sheer volume of media circulating today, it is vital to create advertising that sticks out among the crowd. It no longer matters how big the audience is that is exposed to an ad, but...

Bosh to the Bigs: Case Study

Bosh to the Bigs: Case Study

Bosh to the Bigs: Case Study Business Background The client in this case study is Bosh to the Bigs. Bosh to the Bigs is a UNC baseball podcast produced in Chapel Hill by Boshamer Bulletin, an email newsletter and website focused on all things Tar Heel baseball. ...

All the 2021 Design Trends You Need to Know

All the 2021 Design Trends You Need to Know

All the 2021 Design Trends You Need to Know Design by Yuqi Hu By Sarah Campbell  Now that we’re three-quarters of the way through the year, graphic design trends for 2021 have solidified. Here’s a look into what you’ll find in the design industry this year:...

Alamance Community College: Video Case Study

Alamance Community College: Video Case Study

By: Samantha Hopper The Client Alamance Community College was one of the first organized community colleges in North Carolina. ACC’s student body is more than 5,000 students and it offers 25 workforce development programs as well as apprenticeships. ACC also offers...

Career Accelerator Program: Case Study

Career Accelerator Program: Case Study

By: Jack O’Grady The Client The Career Accelerator Program (CAP) is a revolutionary partnership between Alamance Community College (ACC), the Alamance Chamber of Commerce and local Alamance County businesses, designed to further the careers of talented students. ...