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How to Optimize Your Graphics

How to Optimize Your Graphics

How to Optimize Your Graphics Illustration by Ashley Sipe by: Shemariah Solomon  Graphics are a vital part of everyday life. Maybe you are creating graphics for an upcoming project or need to advertise your club's latest event. The goal is always the same – to...

Improving digital accessibility for greater brand awareness

Improving digital accessibility for greater brand awareness

Improving Digital Accessibility for Greater Brand Awareness Illustration by Haley Watkins by Charlotte GeierDigital accessibility is necessary for brands to be mutually beneficial for the business and its users. It is also important for a brand to remain ADA (American...

September Alumni Spotlight

September Alumni Spotlight

September Alumni Spotlight: Lex Coelho Lex Coelho, a UNC and 1893 Brand Studio alumnae, always had a love for design and maximized her time on campus by building her professional portfolio during undergrad.  After graduating in 2019, Coelho continued her design career...

2022’s Top Marketing Tips and Tool

2022’s Top Marketing Tips and Tool

The advertising world is constantly advancing and changing. Businesses need to look out for these three important marketing strategies in 2022: video marketing, next-level user experience and community engagement. These three tactics are all emerging strategies for...

Web Design Choices to Boost your SEO Rating

Web Design Choices to Boost your SEO Rating

Web Design Choices to Boost Your SEO Illustration by Lucy Froelich by Raymond Pang You upload the beautiful pictures a photographer took for your website, but now your site’s loading at a snail’s pace. The words “Not Secure” appear in the search bar when a customer...

Tips and Strategies for Starting a Small Business

Tips and Strategies for Starting a Small Business

People assume that you need undivided attention, thousands of ideas, contacts, and an unending supply of materials in order to establish a small business. Have you ever considered establishing your own small business but believed it would be impossible to balance work...

March Alum Spotlight: Nick Valego

March Alum Spotlight: Nick Valego

Nick Valego, an alumnus of 1893 Brand Studio’s Campaigns team, is now a strategist at Wunderman Thompson Health – a global marketing and communications agency in New York City. Valego, who is originally from Gastonia, N.C., came to UNC-Chapel Hill in 2017 to pursue a...