Social media has quickly become the most popular way for businesses to communicate with their intended audience. According to an article from Forbes, 4.9 billion people worldwide use social media platforms, making it the easiest way to reach a large demographic, regardless of the industry you work in.
Here are some tips to kickstart your social media presence:
Sarah, a 2020 alumna of the UNC Hussman School of Journalism and Media, isn’t just any Tar Heel—she’s a super proud one. Majoring in Photo and Video Journalism and minoring in Studio Art, Sarah found her way to 1893 Brand Studio her senior year, and it completely altered her career path.
Learn how Victoria’s Secret leveraged marketing to rebrand its iconic fashion show.
Trends fuel marketing.
Capitalizing on trends and current events is important to ensure your campaign or project reaches the correct people. The first step is using what you already have in front of you for success!
Ashley Sipe graduated from UNC-Chapel Hill in 2023 with a degree in Media and Journalism on the Advertising and Public Relations track with a double minor in History and Spanish.
Discover the basics of Search Engine Optimization to improve your website’s digital marketing.
By Ella Bartosik The Client Founded in 1993 by Nick’s dad at University Place mall, AAI has expanded to 13 locations from Garner to Greensboro,
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Alumni Spotlight: Lacy McKee by Mallaury Pageau Lacy McKee, a UNC Class of 2024 graduate with a Bachelor’s Degree in both Journalism/Media and Communications, embarked
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Megan Royer, a 2018 UNC Hussman School of Media and Journalism alum, presently holds the position of Strategic Communications Advisor at FGS Global in Washington DC.
Here’s what you need to know about social responsibility and why it is essential for brands in 2024:
Read to get insights on the 2024 Super Bowl ads and learn how their effective strategies can be used by your business to enhance your marketing efforts.
Gabby Torres, a UNC Hussman alum, currently serves as a project manager at Digitas Unlimited. She began her journey with Digitas as an intern during her college years, eventually leading to a full-time role as a project manager. In her day-to-day responsibilities, she adeptly manages timelines for client deliverables and production, oversees partnerships, engages in social media strategies and handles data and analytics. Her client portfolio spans both international and domestic realms, requiring meticulous management and strategic thinking.
The quality of your market research can either make or break your project or business. Here are three key tips to improve market research for your business:
After studying both Media and Journalism and English Literature at The University of North Carolina at Chapel Hill, Sophia Alem started a new adventure in New York City but left an impact on her family at the 1893 Brand Studio.
Discover why storytelling is essential for building a strong brand.
Learn more about how your brand can use market personalization to stand out in a world of impersonal experiences and fast-paced digital interactions.
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In a digital age, it can be easy to prioritize a virtual presence over in-person events. However, in-person events for local businesses can be essential
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By Anna Southwell Targeting your business’s marketing efforts toward college students, especially for those located in a college town like Chapel Hill, is a valuable
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By Grace Beasley Gen Z comprises everyone ages nine through 24, which is around 65 million people in the U.S. and 40 percent of the
By Lucas Pruitt A new genre of advertising content is starting to pop up in almost every type of digital media – branded non-fiction. Branded
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By: Matilda Marshall Every year, people are spending an increasing amount of time online.The problem for advertisers now is that the market is already saturated
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Raw Health is a natural pain relief gel that has provided its product for more than a decade to its customers to relieve muscle strains,
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Eyes Ears Nose & Paws Press Release Eyes Ears Nose & Paws is a service in Chapel Hill that creates a bond between humans and
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Trees Charlotte Treasure Trees Charlotte’s Treasure Trees recognizes and celebrates the grandest of the Queen City’s trees based on their size, age and/or historical value.
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Social media rebranding: Four things you need to know By Praveena Somasundaram In a digitized world, having an up-to-date social media presence is more important
The importance of digital accessibility in marketing and communications By Anne Claire Forman As the workplace becomes increasingly virtual, the importance of digital accessibility also
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A quick guide to posting images on social media By: Carson Elm-Picard Countless companies are trying to establish a presence on social media by investing
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Artificial Intelligence and the Future of Marketing By Kayla Famolari When you think about artificial intelligence, you probably imagine a humanistic robot-like machine. But AI
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What Social Media Platform is Right for my Business? By Elizabeth Efird An active social media presence is one of the most cost-effective and personal
How to Create a Marketing Plan By John Ratkowiak What is a marketing plan? One of the foundational elements of any business is a marketing
Blurred Lines: Putting the “Native” in “Native Advertising” By Catherine Morgan The other day as I was reading the New York Times, I stumbled across
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Spirit Drivers is a place for professional leaders to build deep relationships, embrace fulfilling work and change their world for the better. 1893 Brand Studio
Raising Heels: The weekly newsletter for UNC parents, brought to you by The Daily Tar Heel. This newsletter brings timely information to parents of UNC
DTH At A Glance The purpose of DTH At A Glance is to inform the UNC community on a daily basis of current events occurring
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WCHL: Pho Happiness Raised in Vietnam, Andy Hoang, the owner and operator of Franklin Street’s Pho Happiness, immigrated to California in his late teens with
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How to rebrand: the top five things you need to know By Katy Rice Are you thinking about giving your brand a new feel? A
WCHL: Brandwein’s Bagels With a slightly crispy outside and a chewy airy inside, the boiled and baked bagels at Brandwein’s Bagels have the authenticity of
WCHL: Andi Sobbe Pottery Andi Sobbe has been a potter since her days as a Girl Scout. Despite taking a 25-year pottery hiatus to raise
WCHL: QueenWa Cafe Located right on Franklin Street in the Blue Dogwood Public Market, QueenWa Cafe brings healthy vegan and vegetarian options to downtown Chapel
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WCHL: Deli Edison Self-described “part neighborhood eatery and part gourmet food destination” Deli Edison is serving homemade bagels, schmears and sandwiches with locally-sourced meats and
WCHL: Mary Kat Masks When the COVID-19 pandemic hit and face masks became essential, sisters Mary Mac and Katherine Collie decided to embrace their love
WCHL: Que Chula When Que Chula picked the perfect spot for its Mexican flavors on Franklin Street, the owners didn’t expect to open in the
WCHL: Be Pure Beauty When stay-at-home orders were implemented in North Carolina in March, most local businesses had to close down and make major changes
WCHL: Thai Station Built in the remnants of an old railroad station, Thai Station has positioned itself at the center of the Thai food scene
Eyes Ears Nose & Paws 308 W Rosemary St. #304 Chapel Hill, NC 27516 NEWS RELEASE FOR IMMEDIATE RELEASE Contact: Jake
WCHL: The Sonder Market For many UNC students, Chapel Hill is a temporary home. But for the volunteer students who run the Sonder Market, Chapel
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How to pick the right domain name for your site By Semanur Karayaka Your domain name is often the first thing people learn about your
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How Adobe XD can help you bring your ideas to life By Semanur Karayaka Do you feel like you have an abundance of ideas but
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5 Reasons why you should invest in branding your business By Amy Metzinger Wondering why you should invest in branding or rebranding your business? Branding
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Instagram stories: how to use it to talk about your business By Britney Nguyen Every day, more than 500 million users log onto Instagram. If
Customer experience: how to improve it during the COVID-19 pandemic By Jake Smith Since the pandemic disrupted normal life in early March, industries of all
Photo by Georgia de Lotz on Unsplash Social media analytics: your guide to tracking them By Kayla Famolari If you’re in charge of your company’s
Brand photography: a beginner’s guide By Maris Ava Cruz Let’s start with two simple facts: 1. Building a brand is hard. 2. Photography is hard,
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Webinars: How to present one By Sam Hopper Webinars have always been a great choice for online company-wide events. They are less expensive than in-person
How to master social media for your business By Kayla Famolari Social media is one of the top ways to market your brand. According to
Interacting with your audience: why is it important? By Nick Valego So, you’ve heard that your brand needs to focus on interacting with its clients.
PR campaigns: how to create an effective strategy using social media By Jake Mory What is PR? Public Relations is a vital – yet often
Diversity in graphic design: How to make your brand more inclusive By Nina Scott It’s often beneficial for brands and companies to advertise their products
By Anne Claire Foreman Augmented reality, also known as AR, is an emerging technology that gives users a digital experience in a physical space. Augmented
Virtual events: how businesses can leverage them By Merritt Strodel With the onset of the coronavirus pandemic, many events were cancelled as people quarantined and
