What Should You Put on Your Business’s Website?
Photo by Tranmautritam from Pexels What Should I Put on My Business’s Website? By: Collin Pruitt Building a business website is a simple task that can elevate your business’ engagement and generate new customers. Butwhile business websites are a great way to display your products and services, they can be difficult to design. With countless options of themes, […]
How to Give Your Brand a Personality
Photo by Jordan Whitfield on Unsplash How to give your brand a personality Carefree, thoughtful, sophisticated, outdoorsy, trendy. If your mind went to people you know who embody these characteristics, think again. All of these words can easily describe brands that you see and interact with every day. When it comes to marketing efforts, giving […]
Top Tips for an Engaging Video
Top tips for an engaging video By Lucas Pruitt A common misconception is that promotional videos have to be difficult and costly. Fortunately, new technology has made it possible for nearly any business to create high quality, engaging videos without the need to hire an external production company. Creating videos for your business is a […]
How Brands are Using Twitter to Engage Audiences
How brands are using Twitter to engage audiences By Jordyn Burrell In recent years, Twitter has grown to be the sixth-largest social media network worldwide. With more than 192 million Twitter users, it’s a great platform for growing your audience and, in return, your business. Many brands can use these demographics as a tool to […]
Making Your Social Media Smarter
Image by Gordon Johnson from Pixabay Making Your Social Media Smarter By: Olivia Foley Having an active online presence for your business is a great way to quickly and casually interact with current and potential new customers. Creating a social media plan that works for your business can not only establish your brand, but set […]
What’s a Blog Good for?
What’s a blog good for? By Olivia Foley Now more than ever, businesses need more than just an online presence to connect with their customers – they need a blog. A business blog showcases your brand’s story, keeping loyal customers engaged while generating leads for potential customers. Creating a blog is a great way to […]
Designing for Different Audiences
Photo by MockupEditor.com from Pexels Designing for Different Audiences By: Amy Metzinger Great graphic and web design can communicate brand messaging, attract new people and easily share information in ways words cannot. But great designs don’t start with a sketch, in Photoshop or even with an idea – they start with understanding your audience. Understanding Audience Demographics When […]
How to Write Social Media Captions
Photo by dole777 on Unsplash How to write captions for social media posts By: Britney Nguyen While photos are important for showing off your business, the captions that go along with them need to be just as attention-grabbing. Social media captions create a personality for your brand online. They not only add context, but can […]
Why Does Whitespace Matter in Web Design?
Photo by HalGatewood.com on Unsplash Why Does Whitespace Matter in Web Design? By: Jojo Yang Whitespace refers to the empty spaces that surround content on a webpage. It’s easy to think these empty spaces on a webpage are a waste that should fit in some additional content. But more is not always better. Instead, whitespace […]
Four Graphic Design Cliches to Avoid
Photo by Polina Zimmerman from Pexels Four graphic design cliches to avoid for a more professional brand By: Stephanie Mayer Designing for a brand isn’t an exact science. At the end of the day, design is subjective, and one style won’t appeal to everyone. Nonetheless, there are some cliches in design that, while appealing to some, are best […]
