Video Case Study: Alamance Community College
By: Samantha Hopper The Client Alamance Community College was one of the first organized community colleges in North Carolina. ACC’s student body is more than 5,000 students and it offers 25 workforce development programs as well as apprenticeships. ACC also offers students mentoring through the Women in Industrial Science, Design, Engineering, and Manufacturing (WiSDEM) program. […]
Case Study: Career Accelerator Program
By: Jack O’Grady The Client The Career Accelerator Program (CAP) is a revolutionary partnership between Alamance Community College (ACC), the Alamance Chamber of Commerce and local Alamance County businesses, designed to further the careers of talented students. Challenging the typical four-year college model, which often saddles students with debt without preparing them for real-world job […]
Case Study: Alamance Community College Facebook Ads
By: Charlotte Geier The Client The client in this case study is Alamance Community College. Alamance Community College is an established educational institution located in Graham, North Carolina. Alamance Community College has three different academic divisions and a range of degree offerings, workforce development, apprenticeship programs and its WiSDEM program for students to participate in. […]
Case Study: Bosh to the Bigs Branding
How to Appeal to College Students
By Anna Southwell Targeting your business’s marketing efforts toward college students, especially for those located in a college town like Chapel Hill, is a valuable method to establish and maintain a loyal consumer base. “Gen Z” is a tech-oriented generation, constantly consuming all forms of online content, especially during the pandemic. But with this age […]
What Gen Z Wants From Your Brand
By Grace Beasley Gen Z comprises everyone ages nine through 24, which is around 65 million people in the U.S. and 40 percent of the nation’s consumers. It’s time to start paying attention to Gen Z, especially when it comes to your business. Social Media, Social Media and More Social Media Gen Z grew up […]
Making Sure Your Headshot Shows the Authentic You
By Maris Ava Cruz Whether you are just stepping into the professional world or you’ve been working for a while, having a great headshot is important. It’s often one of the first things employers will notice on your online hiring profile. However, getting the perfect headshot can be a tricky process. What should you wear? […]
How GIFs can Help Build Your Brand
A GIF is a graphical interchange format, a series of different image frames that look like a short animation or video. On websites, GIFs can take up space to embed and render, as they are often detailed and loop continuously. The GIFs that you create can be used by customers and clients can use on […]
Tips for Video-Based Content
By: Matilda Marshall Every year, people are spending an increasing amount of time online.The problem for advertisers now is that the market is already saturated with hundreds of thousands of online ads. So how do brands stand out from the crowd? The answer is video-based content. One of the best ways to connect with a […]
Using Free Stock Images to Promote Your Business
Photo by Gabrielle Henderson on Unsplash Using Free Stock Images to Promote Your Business By: JoJo Yang A picture is worth a thousand words. Using the right image on your blog or social media post can help establish your brand, draw in more people and communicate a personality for your business. But not all high-quality […]
