What Augmented Reality Could Mean for the Future of Your Business
Microsoft Mesh: What augmented reality could mean for the future of your business By: John Ratkowiak What is Microsoft Mesh? On March 2, Microsoft unveiled its newest program “Microsoft Mesh” with hopes of revolutionizing the industry of mixed reality and the future of collaboration. Specifically, this program “allows people in different physical locations to join […]
Making Your Social Media Smarter
Image by Gordon Johnson from Pixabay Making Your Social Media Smarter By: Olivia Foley Having an active online presence for your business is a great way to quickly and casually interact with current and potential new customers. Creating a social media plan that works for your business can not only establish your brand, but set […]
What’s a Blog Good for?
What’s a blog good for? By Olivia Foley Now more than ever, businesses need more than just an online presence to connect with their customers – they need a blog. A business blog showcases your brand’s story, keeping loyal customers engaged while generating leads for potential customers. Creating a blog is a great way to […]
Designing for Different Audiences
Photo by MockupEditor.com from Pexels Designing for Different Audiences By: Amy Metzinger Great graphic and web design can communicate brand messaging, attract new people and easily share information in ways words cannot. But great designs don’t start with a sketch, in Photoshop or even with an idea – they start with understanding your audience. Understanding Audience Demographics When […]
How to Write Social Media Captions
Photo by dole777 on Unsplash How to write captions for social media posts By: Britney Nguyen While photos are important for showing off your business, the captions that go along with them need to be just as attention-grabbing. Social media captions create a personality for your brand online. They not only add context, but can […]
Why Does Whitespace Matter in Web Design?
Photo by HalGatewood.com on Unsplash Why Does Whitespace Matter in Web Design? By: Jojo Yang Whitespace refers to the empty spaces that surround content on a webpage. It’s easy to think these empty spaces on a webpage are a waste that should fit in some additional content. But more is not always better. Instead, whitespace […]
Four Graphic Design Cliches to Avoid
Photo by Polina Zimmerman from Pexels Four graphic design cliches to avoid for a more professional brand By: Stephanie Mayer Designing for a brand isn’t an exact science. At the end of the day, design is subjective, and one style won’t appeal to everyone. Nonetheless, there are some cliches in design that, while appealing to some, are best […]
How to Market Your Brand on TikTok
Image by Kon Karampelas from Pixabay How to Market Your Brand on TikTok By: Amelia Jerden Social media is one of the best ways to market your brand, and it has become the industry standard for brands to advertise on platforms like Facebook, Instagram and Twitter. But what about TikTok? TikTok currently has around 800 […]
Growing Your Business with Influencer Marketing
Growing your business with Instagram Marketing By Anwar Boutayba As we all know, the future of business rests in the hands of social media marketing, but social media marketing contains many dimensions. Influencer marketing has slowly become the future of social media marketing. Most importantly, the spread of influencer marketing means that anyone (with the […]
Five Tips on How To Make Your Business’s Website Stand Out
Image by Kevin Phillips from Pixabay 5 Tips On How To Make Your Business’s Website Stand Out By: Katy Rice It can be hard for your business to stand out amongst your competitors in today’s saturated marketplace. Fortunately, there are steps you can take to ensure your brand stands out, and it starts with your […]
