All the 2021 Design Trends You Need to Know
All the 2021 Design Trends You Need to Know By Sarah Campbell Now that we’re three-quarters of the way through the year, graphic design trends for 2021 have solidified. Here’s a look into what you’ll find in the design industry this year: Typography Chaos Typography is the art of arranging text and letter forms to […]
Effective Communication in Client Relationships
Strengthening Client Relationships Through Effective Communication Consistent, effective communication is essential to building healthy and productive client relationships. Forming long-lasting business connections is an essential skill that takes time and effort. For our tips on creating a positive client experience as well as gaining and keeping mutual trust, read on. Communicate Proactively Waiting until the […]
How to Appeal to College Students
By Anna Southwell Targeting your business’s marketing efforts toward college students, especially for those located in a college town like Chapel Hill, is a valuable method to establish and maintain a loyal consumer base. “Gen Z” is a tech-oriented generation, constantly consuming all forms of online content, especially during the pandemic. But with this age […]
A How-To On How-To Videos
Looking to find a solution or learn a new skill? Chances are that you, and most consumers, will turn to a video for help. Learn to make instructional how-to videos to teach others and grow your business. By: Daniela Rodriguez Learning a new skill in the digital age can be as simple as swiping down […]
What Gen Z Wants From Your Brand
By Grace Beasley Gen Z comprises everyone ages nine through 24, which is around 65 million people in the U.S. and 40 percent of the nation’s consumers. It’s time to start paying attention to Gen Z, especially when it comes to your business. Social Media, Social Media and More Social Media Gen Z grew up […]
Why Branded Nonfiction Could Be the Future of Advertising
By Lucas Pruitt A new genre of advertising content is starting to pop up in almost every type of digital media – branded non-fiction. Branded non-fiction is a type of advertising where content creators take real-world stories and collaborate with businesses to tell those stories. The power of this type of content is just now […]
Making Sure Your Headshot Shows the Authentic You
By Maris Ava Cruz Whether you are just stepping into the professional world or you’ve been working for a while, having a great headshot is important. It’s often one of the first things employers will notice on your online hiring profile. However, getting the perfect headshot can be a tricky process. What should you wear? […]
How GIFs can Help Build Your Brand
A GIF is a graphical interchange format, a series of different image frames that look like a short animation or video. On websites, GIFs can take up space to embed and render, as they are often detailed and loop continuously. The GIFs that you create can be used by customers and clients can use on […]
Tips for Video-Based Content
By: Matilda Marshall Every year, people are spending an increasing amount of time online.The problem for advertisers now is that the market is already saturated with hundreds of thousands of online ads. So how do brands stand out from the crowd? The answer is video-based content. One of the best ways to connect with a […]
Using Free Stock Images to Promote Your Business
Photo by Gabrielle Henderson on Unsplash Using Free Stock Images to Promote Your Business By: JoJo Yang A picture is worth a thousand words. Using the right image on your blog or social media post can help establish your brand, draw in more people and communicate a personality for your business. But not all high-quality […]