Case Study: All About Insurance
By Ella Bartosik The Client Founded in 1993 by Nick’s dad at University Place mall, AAI has expanded to 13 locations from Garner to Greensboro, including Raleigh, Durham, Chapel Hill, Mebane, Graham, Madison, and Eden. AAI offers insurance for auto, home, life, and businesses. Recently, they partnered with Levitt Group, incorporating deep blue, orange accents, […]
Case Study: Eve Carson Scholarship
By Ella Bartosik The Client The Eve Carson Scholarship honors the legacy of Eve Carson by providing scholarships to students who embody her qualities of leadership, service, and academic excellence. Despite its noble mission, the scholarship’s digital presence is outdated and lacks engagement. The Problem The Eve Carson Scholarship struggled with maintaining an updated and […]
Case Study: The Helium Agency
By Lilly Behbehani Helium Agency Background Helium Agency is a Durham-based full-service sports marketing agency specializing in content strategy, custom publishing, digital marketing and advertising solutions. Helium Agency helps its customers build their audience, connect them with loyal customers and grow their revenue streams. 1893 Brand Studio Planning 1893 Brand Studio was […]
Case Study: Grata Café
Case Study: WCHL Chapelboro
By Elizabeth Efird Business Background WCHL is a Chapel Hill-based radio station and news site that primarily serves the Carrboro and Chapel Hill areas. For more than 60 years, WCHL has been one of Orange County’s go-to sources for local news, Tar Heel talk and UNC sports updates. The Problem In 2018, WCHL-Chapelboro […]
Case Study: Forever & Company Phase I
Case Study: Bosh to the Bigs
Bosh to the Bigs: Case Study Business Background The client in this case study is Bosh to the Bigs. Bosh to the Bigs is a UNC baseball podcast produced in Chapel Hill by Boshamer Bulletin, an email newsletter and website focused on all things Tar Heel baseball. Bosh to the Bigs launched in March 2021 […]
Case Study: Alamance Community College Lead Generation
Case Study: Alamance Community College Lead Generation By Elizabeth Efird The Client Alamance Community College, based in Graham, North Carolina, is one of the first organized community colleges in the state. Since its founding in 1958, the student body of Alamance has grown to more than 5,000 and offers 25 workforce development programs. The ACC […]
Video Case Study: Alamance Community College
By: Samantha Hopper The Client Alamance Community College was one of the first organized community colleges in North Carolina. ACC’s student body is more than 5,000 students and it offers 25 workforce development programs as well as apprenticeships. ACC also offers students mentoring through the Women in Industrial Science, Design, Engineering, and Manufacturing (WiSDEM) program. […]
Case Study: Career Accelerator Program
By: Jack O’Grady The Client The Career Accelerator Program (CAP) is a revolutionary partnership between Alamance Community College (ACC), the Alamance Chamber of Commerce and local Alamance County businesses, designed to further the careers of talented students. Challenging the typical four-year college model, which often saddles students with debt without preparing them for real-world job […]
