Case Study: Carolina Coworking

Carolina Coworking Case Study By Nick Valego Business Background Carolina Coworking is a shared community workspace built around making work and meeting spots accessible to anyone who needs it, whenever they need it. It offers desks, private offices and meeting spaces where speakers and seminars are regularly hosted. The founder, Gregg Gerdau, wanted to give […]

Case Study: Chapel Hill/Orange County Visitors Bureau

Case Study: Chapel Hill/Orange County Visitors Bureau By Samantha Hopper Background The Chapel Hill/Orange County Visitors Bureau  helps coordinate visitor services and implements marketing programs to bring more economic activity and enhance life in the Chapel Hill and Orange County community.  The Visitors Bureau strives to provide quality visiting services to travelers, to encourage longer […]

Case Study: Trolly Stop

Case Study: Trolly Stop By Devin Fussa Business Background Franklin Street’s Trolly Stop is predominantly a hot dog restaurant, with other locations based in Wrightsville Beach, Wilmington and Southport.  Offering a traditional beef and pork dog, Trolly Stop also serves a gluten-free beef-only dog, a fat-free turkey dog and a vegetarian soy protein dog. With […]

Case Study: DTH At A Glance

By, Anne Claire Foreman Business Background DTH At A Glance is The Daily Tar Heel’s daily email newsletter. Every day, At A Glance is sent out to thousands of students, staff and community members. Each email features top stories from the campus and surrounding community. At A Glance became an increasingly crucial communication tool this […]

Case Study: Raw Health Products

Raw Health Products Case Study By: Sarah Clark Background Raw Health Products is a health and fitness-oriented business that markets all-natural pain relief products. The company is based in Chapel Hill and focuses on whole, natural ingredients and self-care. Its audience extends to all of the U.S. but is particularly geared towards fitness enthusiasts and […]