Case Study: The Helium Agency

By Lilly Behbehani    Helium Agency Background Helium Agency is a Durham-based full-service sports marketing agency specializing in content strategy, custom publishing, digital marketing and advertising solutions. Helium Agency helps its customers build their audience, connect them with loyal customers and grow their revenue streams.    1893 Brand Studio Planning   1893 Brand Studio was […]

Case Study: WCHL Chapelboro

By Elizabeth Efird    Business Background  WCHL is a Chapel Hill-based radio station and news site that primarily serves the Carrboro and Chapel Hill areas. For more than 60 years, WCHL has been one of Orange County’s go-to sources for local news, Tar Heel talk and UNC sports updates.     The Problem In 2018, WCHL-Chapelboro […]

Case Study: Career Accelerator Program

By: Jack O’Grady The Client The Career Accelerator Program (CAP) is a revolutionary partnership between Alamance Community College (ACC), the Alamance Chamber of Commerce and local Alamance County businesses, designed to further the careers of talented students.  Challenging the typical four-year college model, which often saddles students with debt without preparing them for real-world job […]

What’s a Blog Good for?

What’s a blog good for? By Olivia Foley Now more than ever, businesses need more than just an online presence to connect with their customers – they need a blog. A business blog showcases your brand’s story, keeping loyal customers engaged while generating leads for potential customers. Creating a blog is a great way to […]

How to Write Social Media Captions

Photo by dole777 on Unsplash How to write captions for social media posts By: Britney Nguyen While photos are important for showing off your business, the captions that go along with them need to be just as attention-grabbing.  Social media captions create a personality for your brand online. They not only add context, but can […]

Characteristics of the Four Types of Business Writing

Photo via Pexels by Tima Miroshnichenko Characteristics of the Four Types of Business Writing By: Morgan Topol No matter what role you play at the office, knowing how to effectively communicate with others in or involved with your organization is essential. Business writing is any purposeful piece of writing that conveys relevant information to the […]

Putting the “Native” in “Native Advertising”

Blurred Lines: Putting the “Native” in “Native Advertising” By Catherine Morgan The other day as I was reading the New York Times, I stumbled across this beautifully designed article titled “The View from Above: Why Our Future May Depend on the Fate of Birds.”   The article seemed to have everything, from facts about specific birds’ […]

How to Write Engaging Copy for Social Media

How to write engaging copy for social media By Lauren LaTulippe Social media marketing is a product of the new digital age, and it’s not going anywhere anytime soon. It’s becoming increasingly important for brands to have an engaging social media presence.  Through social media, companies are able to build their brands in real time, […]

How to Craft a Newsletter

Newsletters: how to craft one By Praveena Somasundaram From newspapers to businesses, writing newsletters is a chance to reach the people who matter and who will support your business, product or service.  As an online assistant editor for The Daily Tar Heel, I often write our “At A Glance” newsletter that goes to nearly 9,000 […]