How to Craft a Newsletter

How to Craft a Newsletter

Image from https://pixabay.com/images/id-1850613/ Newsletters: how to craft one By Praveena Somasundaram From newspapers to businesses, writing newsletters is a chance to reach the people who matter and who will support your business, product or service.  As an...
How to Write the Best Ad Copy

How to Write the Best Ad Copy

By Catherine Morgan The most popular time of year for advertisers is Super Bowl Sunday. While we are well past the Chiefs’ win and the best and worst ads, it’s safe to say that writing solid ad copy is the most challenging but most rewarding part of creating a...
How We Make Sponsored Content

How We Make Sponsored Content

By: Melissa Fernandez What even is sponsored content? Sponsored content has many names: Native advertisingSponsor generated contentBrand voicePaid post‘Brought to you by’‘Presented by’‘Promoted by’  These are just some of the many names news organizations use to...