How to Approach Networking on LinkedIn (College Student Edition)
Given the spike in competitiveness on the current job market, it is all the more important for graduating college seniors to leverage LinkedIn during their job search as much as they can. As much as 85% of jobs are filled through networking, and 70% of jobs are never even published publicly – these jobs […]
Six Ways To Set Yourself Apart From the Competition as a Young Professional
Standing out in your first job can seem like a daunting task. From the second you walk into your interview, it’s important to make a good first impression. Luckily, we have some simple tips on finding your edge and expressing your interest that will make you an unforgettable candidate. From distinguishing yourself during the interview […]
Micro-Influencers: Bigger Isn’t Always Better
A Comprehensive Guide to Twitter Marketing
With over 145 million monetizable active daily users and an average of 500 million tweets sent out every day, Twitter is a great tool for growing your business. Read this guide to get started with Twitter marketing. Some important statistics to keep in mind when thinking about Twitter marketing is that the platform has […]
How Companies can Use LinkedIn to Market Their Brand
A Comprehensive Guide to Facebook Marketing
With over 1.8 billion daily active users, Facebook is the biggest social media platform in the world. This makes Facebook marketing a tremendous resource for businesses to grow brand awareness and directly engage with their target audiences. 78% of American users have found products to purchase on Facebook. Two-thirds of Facebook users have reported […]
The Power of In-Person Events for Your Business
In a digital age, it can be easy to prioritize a virtual presence over in-person events. However, in-person events for local businesses can be essential for customer engagement. Engagement grows brand awareness, establishing personal connections with customers and brand interaction. In-person events can nurture the growth of a local audience that keeps wanting to come […]
Strengthen Your Business by Defining Your “Why”
The most successful businesses have a defined “Why.” “Why” doesn’t mean making a profit or gaining exposure. Instead, it’s a purpose, belief or cause that is the life force of your business. In 2010, Simon Sinek presented the Golden Circle model in his viral TedTalk. The Golden Circle is formulated to differentiate your brand’s value […]
How to Successfully Market your Brand on Instagram
In a digital age, having a presence on social media is vital to the success of a company, and incorporating Instagram into your marketing is beneficial for engaging and reaching your audience. Marketing on Instagram provides businesses with a platform to attract clients, engage with current clients and further promote your product and brand. […]
How to Transform Your Brand and Become Competitive
