Micro-Influencers: Bigger Isn’t Always Better
A Comprehensive Guide to Twitter Marketing
With over 145 million monetizable active daily users and an average of 500 million tweets sent out every day, Twitter is a great tool for growing your business. Read this guide to get started with Twitter marketing. Some important statistics to keep in mind when thinking about Twitter marketing is that the platform has […]
How Companies can Use LinkedIn to Market Their Brand
A Comprehensive Guide to Facebook Marketing
With over 1.8 billion daily active users, Facebook is the biggest social media platform in the world. This makes Facebook marketing a tremendous resource for businesses to grow brand awareness and directly engage with their target audiences. 78% of American users have found products to purchase on Facebook. Two-thirds of Facebook users have reported […]
The Power of In-Person Events for Your Business
In a digital age, it can be easy to prioritize a virtual presence over in-person events. However, in-person events for local businesses can be essential for customer engagement. Engagement grows brand awareness, establishing personal connections with customers and brand interaction. In-person events can nurture the growth of a local audience that keeps wanting to come […]
Strengthen Your Business by Defining Your “Why”
The most successful businesses have a defined “Why.” “Why” doesn’t mean making a profit or gaining exposure. Instead, it’s a purpose, belief or cause that is the life force of your business. In 2010, Simon Sinek presented the Golden Circle model in his viral TedTalk. The Golden Circle is formulated to differentiate your brand’s value […]
How to Successfully Market your Brand on Instagram
In a digital age, having a presence on social media is vital to the success of a company, and incorporating Instagram into your marketing is beneficial for engaging and reaching your audience. Marketing on Instagram provides businesses with a platform to attract clients, engage with current clients and further promote your product and brand. […]
How to Transform Your Brand and Become Competitive
How to Create a Social Media Marketing Strategy and Measure Success
Understanding Diversity, Equity and Inclusion Within Marketing and Communications
By Olivia Rojas There’s a demographic shift occurring — especially in the United States. Organizations are trying to meet a variety of demographics through relevant marketing and communications outreach towards diverse groups. To do so successfully, brands must first understand the role of inclusion in marketing. When it comes to the industry, it is important […]
