Become the Big Fish: How to Make Your Business Stand Out
Become the Big Fish: How to Make Your Business Stand Out by Oriana Apostoli Illustration by Cameron Shaw It can be hard to keep your business afloat while swimming amongst a sea of competitors. There are several ways that you can make yourself stand out. Researching the competition and your target market, establishing a unique […]
What Makes a Brand Successful?
What Makes a Brand Successful? by Abby Pallant Illustration by Abby Pallant A brand is a connection. A trusting relationship between the audience and provider. Brands that make people feel a strong, positive emotional connection are going to gain loyal consumers in the long run, which brings a competitive advantage. However, when there is no […]
Building a Successful Site: SEO
Building a Successful Site: Software for SEO Enhancements Illustration by Rishabh Vemuri by Rishabh Vemuri What is Search Engine Optimization? Search Engine Optimization, commonly referred to as SEO, is the practice by which web creators increase the prevalence of their site by focusing on their site being ranked higher on Google search results following specific […]
Changes to Twitter and the Impact on Your Business
How Could Changes to Twitter Affect Your Business? Illustration by Anwar Boutayba By Jordan Barish Twitter has long been a popular platform for businesses, who use it to build their brand voice, keep up with industry news and connect with potential consumers. However, the app could soon be changing with the implementation of new leadership. […]
Brand Awareness
Brand Awareness Illustration by Oriana Apostoli By Nikki Reddy Owning a business in a college town is nothing a degree can prepare you for. The inflow of your customers can hugely depend on whether it is a university holiday or not and many other factors that you may have little to no control over. Making […]
How to Grow Your Email Marketing With Ease
How to Grow Your Email Marketing With Ease Illustration by Joelle Adeleke by Joelle Adeleke In the age of social media, newsletters may be easy to overlook. But they can also be a more self-sufficient method of getting information to your audience, especially if you have been struggling with mastering social media algorithms. According to […]
How to be a Data-Driven Business
How to be a Data-Driven Business Illustration by Kiara Garcia by Olivia Rojas Data is Everywhere We are currently in the evolution of Web 3.0. Web 3.0, or Web3, is the third generation of web-based technologies. Advanced, web-based technologies like machine learning and artificial intelligence are present in many parts of our lives. Additionally, the […]
Instagram Shifts to Video Content
5 Reasons Not to Use a Website Template for Your Brand
5 Reasons Not to Use a Website Template for Your Brand Illustration by Gabi Allen by Gabi Allen With the rise in popularity of website builders like Squarespace and Wix, just about anyone can create a nice looking webpage in a matter of minutes. Front-end developers do all the work for you by creating hundreds […]
How to Increase Social Media Engagement
How to Increase Social Media Engagement Illustration by Joelle Adeleke by Kennedy Rushing The number of followers a brand has on social media does not mean they have a strong social media strategy or a dynamic online presence. In addition to follower count, it is also important to observe how a brand’s followers interact with […]