User-Centered Design
The Benefits of Implementing User-Centered Design Illustration by Angela Feng by Nia Freeman From the comfortable shape of Apple’s AirPods to the simplicity of designing on Canva’s website, user-centered design (UCD) can play a large role in the success of a product or business. According to an article published by The Good, UCD is an […]
How to Optimize Your Graphics
How to Optimize Your Graphics Illustration by Ashley Sipe by Shemariah Solomon The number of followers a brand has on social media does not mean they have a strong social media strategy or a dynamic online presence. In addition to follower count, it is also important to observe how a brand’s followers interact with its […]
Improving digital accessibility for greater brand awareness
2022’s Top Marketing Tips and Tool
The advertising world is constantly advancing and changing. Businesses need to look out for these three important marketing strategies in 2022: video marketing, next-level user experience and community engagement. These three tactics are all emerging strategies for your business to increase its reach, connections and overall engagement. Top 3 Necessary Tools To break it down, […]
Web Design Choices to Boost your SEO Rating
Web Design Choices to Boost Your SEO Illustration by Lucy Froelich by Raymond Pang You upload the beautiful pictures a photographer took for your website, but now your site’s loading at a snail’s pace. The words “Not Secure” appear in the search bar when a customer clicks on your site, discouraging them from going further. […]
How to Promote your Business in an Authentic Way with User-Generated Content
User-Generated Content Illustration by Sophia Alem by Kennedy Rushing In the age of social media and influencers, more people than ever are going online to discover and learn about new businesses and products. Unfortunately for businesses, most social media users find online marketing tactics untrustworthy or annoying. About 64% of consumers believe social media advertisements […]
How to Build a Sense of Trust and Community for Your Brand
How to Build a Sense of Trust and Community for Your Brand In this day and age, consumers are more concerned than ever with businesses behaving responsibly. The prominence of social media and online forums makes it easier for consumers to spread reviews and air grievances about businesses online. That’s why it is more important […]
Tips and Strategies for Starting a Small Business
People assume that you need undivided attention, thousands of ideas, contacts, and an unending supply of materials in order to establish a small business. Have you ever considered establishing your own small business but believed it would be impossible to balance work and life, or perhaps doubted yourself, not knowing where to begin? Side […]
Why Professional Communication Should be a Priority for Young Professionals
Today’s workplace is most definitely not the same one that was the norm three years ago. Having faced a pandemic, generational shift of workers and technological advances, the world of “adulting” looks much different. For young professionals, this also means that what once would have been adequate to compete and succeed in the current market […]
March Alum Spotlight: Nick Valego
Nick Valego, an alumnus of 1893 Brand Studio’s Campaigns team, is now a strategist at Wunderman Thompson Health – a global marketing and communications agency in New York City. Valego, who is originally from Gastonia, N.C., came to UNC-Chapel Hill in 2017 to pursue a degree in Advertising and Public Relations at UNC’s Hussman School […]