Marketing Personalization: Why It’s Important and How Your Brand Can Achieve It
Learn more about how your brand can use market personalization to stand out in a world of impersonal experiences and fast-paced digital interactions.
How to Target College Students as a Small Business
How to Target College Students as a Small Business by Cameron Shaw Illustration by Lacy McKee Connecting with college students can be a great way to reach a broader audience for your business and appeal to a younger demographic. However, marketing to college students introduces unique challenges in comparison to other demographics. Here are some […]
How Can Businesses Use Chat GPT?
How Can Businesses Use Chat GPT? by Rishabh Vemuri Illustration by Abby Pallant What is ChatGPT Technology has been one of the most influential forces of the business world in the 21st century. After Google’s search engine became commonplace across disciplines, ChatGPT is the newest technology to have such a profound impact. ChatGPT, founded by […]
Four Key Takeaways From the Barbie Movie’s Marketing Campaign Success
4 Key Takeaways from the Barbie Movie’s Marketing Campaign Success 4 Key Takeaways from the Barbie Movie’s Marketing Campaign Success Four Key Takeaways From the Barbie Movie’s Marketing Campaign Success by Lacy McKee Illustration by Abby Pallant With a $150 million budget, over 100 brand collaborations, and a shattering box office gross of over $1 […]
Social Media Analytics for Small Businesses
Social Media Analytics for Small Businesses by Claire Doan Illustration by Haley Watkins Most businesses produce social media content on several different platforms, employing content strategies on Facebook, Instagram, Twitter, TikTok and several others. With the existence of so many different platforms, it becomes difficult to know what is working with your social media and […]
Marketing for Small Businesses
Marketing for Small Businesses by Erica Boey Illustration by Natalie Peña-Galvis Navigating the Marketplace Unlike big corporations and companies, small businesses lack the resources to carry out big marketing campaigns. However, there are many ways small businesses can make the most out of their circumstances to build brand awareness and increase outreach. Leveraging social media […]
Marketing to Gen Z
Marketing to Gen Z by Ashley Sipe Illustration by Nia Freeman Generation Z, which includes those born between 1996 and 2010, is a tech-centric, social and inquisitive generation. Having lived through the Recession of 2008, the rise of smartphones, multiple social protests and the Covid-19 pandemic, this group is now approaching or currently entering adulthood. […]
What Makes an Impactful Leader?
Content Marketing Ideas
Content Marketing Ideas by Catherine Yoder Illustration by Gabi Allen For a successful brand, useful content should be at the core of your marketing strategies. In this modern world where everything is constantly changing, traditional marketing is slowly losing its effectiveness. Content marketing is a powerful tool for businesses to attract and retain customers by […]
When is a Logo Redesign Right for your Business?
When is a Logo Redesign Right for your Business? by Gabi Allen Illustration by Gabi Allen Every successful brand has a well-designed logo. Take a second and consider where companies like Nike and McDonalds would be without the iconic swoosh and the globally recognized yellow arches. Logos help a business stand out and distinguish them […]