Making Your Social Media Smarter
Image by Gordon Johnson from Pixabay Making Your Social Media Smarter By: Olivia Foley Having an active online presence for your business is a great way to quickly and casually interact with current and potential new customers. Creating a social media plan that works for your business can not only establish your brand, but set […]
How to Write Social Media Captions
Photo by dole777 on Unsplash How to write captions for social media posts By: Britney Nguyen While photos are important for showing off your business, the captions that go along with them need to be just as attention-grabbing. Social media captions create a personality for your brand online. They not only add context, but can […]
How to Market Your Brand on TikTok
Image by Kon Karampelas from Pixabay How to Market Your Brand on TikTok By: Amelia Jerden Social media is one of the best ways to market your brand, and it has become the industry standard for brands to advertise on platforms like Facebook, Instagram and Twitter. But what about TikTok? TikTok currently has around 800 […]
Growing Your Business with Influencer Marketing
Growing your business with Instagram Marketing By Anwar Boutayba As we all know, the future of business rests in the hands of social media marketing, but social media marketing contains many dimensions. Influencer marketing has slowly become the future of social media marketing. Most importantly, the spread of influencer marketing means that anyone (with the […]
How to Use Canva for Your Business
Photo via Flickr by tengrrl How to Use Canva for Your Business By: Anna Allen One of the most important aspects of a business is its visual branding. For any business, a cohesive and clean set of branded design materials are essential for maintaining professionalism and communicating originality. From websites to flyers, having well-designed brand […]
How to Leverage Social Media for E-Commerce
Photo via Pexels by Thirdman How to Leverage Social Media for E-Commerce By: Tran Nguyen Picture this: it’s a quiet Wednesday night, and you’re sitting on your old couch scrolling through Instagram. You see a brand you follow post a newer, cuter couch, reminding you that you’ve been meaning to replace this one for a […]
Making the Most of Instagram Stories
Photo via Pexels by Tracy Le Blanc Making the Most of Instagram Stories By Grace Beasley It’s no question Instagram is one of the most successful forms of social media for promoting your company and brand. Instagram Stories not only help you boost your posts but also directly engage users with your content by adding […]
Using an Email List to Boost Your Business
Photo via Unsplash by Stephen Phillips Using an Email List to Boost Your Business By: Kat Pritchard Email lists are a convenient and effective way to maintain connection with your customers, as well as attract new ones. Mailing lists can be used for a variety of reasons: sending new blog posts, asking for feedback or […]
How to Analyze Your Website’s Traffic
How to analyze your website’s traffic By Maggie Wong Website analytics are just as important as business analytics, especially when it comes to digital marketing. Having a website with engaging content is a great first step to improving your business’ visibility. To build off of that, it’s important your content is tailored to attract and […]
How to Build a Brand on Social Media
Photo via Pexels by Kerde Severin How to Build a Brand on Social Media By Lauren LaTulippe Everyone wants a strong social media presence. But people don’t just follow a company’s Instagram solely because they like the product or service, but rather because the company’s social media adds something to their feed. And usually, that […]
