A Quick Guide to Posting Images on Social Media
A quick guide to posting images on social media By: Carson Elm-Picard Countless companies are trying to establish a presence on social media by investing in interesting posts. But one thing that often goes overlooked is how to optimize those eye-catching images so they don’t appear blurry or pixelated. Whether you are posting a new […]
How to Create a Marketing Plan
How to Create a Marketing Plan By John Ratkowiak What is a marketing plan? One of the foundational elements of any business is a marketing plan. A marketing plan allows you to intentionally chase and achieve growth, determining the strategies necessary for your product or service to reach customers. Think of this plan as the […]
How to Boost Your Website’s Traffic
How to boost your website’s traffic By Maggie Wong So you have a website, but no one is visiting it. What can you do? It is important that your website stands apart, adds value to your customer and is able to capture as large of an audience as possible. Here are a few steps you […]
How to Write Engaging Copy for Social Media
How to write engaging copy for social media By Lauren LaTulippe Social media marketing is a product of the new digital age, and it’s not going anywhere anytime soon. It’s becoming increasingly important for brands to have an engaging social media presence. Through social media, companies are able to build their brands in real time, […]
How to Make an Effective Flyer for Your Business
How to make an effective flyer for your business By Katy Rice Effective flyer marketing is a relatively inexpensive way for your business to grab people’s attention. But if not done effectively, your marketing costs can build up over time, so it is important to make sure your flyers are the best they can be. […]
How to Pick the Right Domain Name for Your Site
How to pick the right domain name for your site By Semanur Karayaka Your domain name is often the first thing people learn about your site, meaning it is the first thing they form impressions of. It is also what they will use every time they need to access your site. Though the small string […]
How to Tell a Story About Your Business
How to tell a story about your business By Britney Nguyen Knowing how to tell a story will make a human connection with consumers– it’s a way to draw people in and keep them engaged with your brand. Telling your story can inspire trust between your business and your customers. Here are some ways to […]
How to Create and Maintain Connections Virtually
How to create and maintain connections virtually By Sarah Campbell COVID-19 has revolutionized networking, providing many virtual routes and likely permanently changing the way we maintain connections– the days of meeting for coffee or going to professional events are long behind us. While it is hard to emulate connections that are made face-to-face, it is […]
How Companies can Incorporate Shareable Content into Social Media Campaigns
Shareable content: how companies can incorporate it into social media campaigns By Nina Scott Over the past few months, in the wake of reinvigorated public interest in civil rights, many brands are going online to showcase their stance on social justice. Consumers want to know now more than ever, if brands actively value their role […]
How to Use Instagram Stories to Talk About Your Business
Instagram stories: how to use it to talk about your business By Britney Nguyen Every day, more than 500 million users log onto Instagram. If your business is not using all of the platform’s features, you could be missing out on growing engagement and awareness for your brand. One critical feature to start using is […]
