How to Improve Customer Experience During the COVID-19 Pandemic
Customer experience: how to improve it during the COVID-19 pandemic By Jake Smith Since the pandemic disrupted normal life in early March, industries of all kinds have struggled to recover, even as reopening plans rapidly progress across the country. Small businesses have had to overcome perhaps the greatest challenges to serve their customers throughout the […]
Your Guide to Tracking Social Media Analytics
Photo by Georgia de Lotz on Unsplash Social media analytics: your guide to tracking them By Kayla Famolari If you’re in charge of your company’s social media analytics, it is critical that you also understand how they can benefit business. Social media analytics and campaign measurement tools are vital in order to create a successful […]
A Beginner’s Guide to Brand Photography
Brand photography: a beginner’s guide By Maris Ava Cruz Let’s start with two simple facts: 1. Building a brand is hard. 2. Photography is hard, too. Putting those two facts together–brand photography–can seem daunting, but with the right equipment and techniques, you can take fantastic branded photos in a snap – excuse the pun. Brand […]
How to Present Webinars
Webinars: How to present one By Sam Hopper Webinars have always been a great choice for online company-wide events. They are less expensive than in-person gatherings, are easier to coordinate with busy schedules and allow presenters to expertly show their authority in a field. But the COVID-19 pandemic has made webinars even more crucial for […]
How to Master Social Media for Your Business
How to master social media for your business By Kayla Famolari Social media is one of the top ways to market your brand. According to Pew Research, around seven out of every 10 Americans use social media, making it an ideal platform to reach a large audience. On social media, brands can get their message […]
How to Create an Effective PR Campaign Strategy Using Social Media
PR campaigns: how to create an effective strategy using social media By Jake Mory What is PR? Public Relations is a vital – yet often overlooked – part of running a small business. The name invokes images of large-scale events thrown by agencies working for hot-shot companies, but that’s not what PR is anymore. These […]
How to Make Your Brand More Inclusive
Diversity in graphic design: How to make your brand more inclusive By Nina Scott It’s often beneficial for brands and companies to advertise their products and services to a wide range of audiences. A great way to do this is through graphic design. Particularly when designing advertisements that depict people, incorporating different skin tones, body […]
How Businesses can Leverage Virtual Events
Virtual events: how businesses can leverage them By Merritt Strodel With the onset of the coronavirus pandemic, many events were cancelled as people quarantined and social distanced. The lack of events initially had a negative effect on many businesses, but as the world adjusted to the new reality, there was a transition to virtual events. […]
How to Craft a Newsletter
Newsletters: how to craft one By Praveena Somasundaram From newspapers to businesses, writing newsletters is a chance to reach the people who matter and who will support your business, product or service. As an online assistant editor for The Daily Tar Heel, I often write our “At A Glance” newsletter that goes to nearly 9,000 […]
How to Use Trending Instagram Features to Increase Business Engagement
How to Use Trending Instagram Features to Increase Business Engagement By Merritt Strodel Optimizing Instagram engagement through different features can be a great way for your business’ profile to stand out. With 50 percent of Instagram users following businesses and brands, engagement with your profile matters. Instagram can nearly quadruple interaction across social media platforms […]
