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PR campaigns: how to create an effective strategy using social media 

By Jake Mory

What is PR?

Public Relations is a vital – yet often overlooked – part of running a small business. 

The name invokes images of large-scale events thrown by agencies working for hot-shot companies, but that’s not what PR is anymore. 

These days, PR is anything that helps build and maintain mutually beneficial relationships between your business and the public. It can be as simple as posting content on Instagram, and with the current prominence of social media, working on your PR has never been easier. 

How to create PR campaigns

Small businesses repeatedly make the mistake of using social media to advertise. Because consumers do not want to see ads on social media, it is difficult to create a loyal consumer base by continuously posting ads. 

The key to creating a positive image for your business on social media is to create content that will engage your potential customers.

As social media evolves, brands are becoming more clever and creative with their online content. To keep up with the competition, your business needs to do the same.

Steps to creating newsworthy PR campaigns with little investment

1. Define goals and objectives

2. Identify your target audience

3. Create a main message

4. Establish strategies and develop tactics

5. Measure results

At 1893 Brand Studio, our Campaigns Team specializes in creating personalized PR strategies that utilize proven tactics to help local businesses thrive. Contact us today for more information.