A Comprehensive Guide to Twitter Marketing

With over 145 million monetizable active daily users and an average of 500 million tweets sent out every day, Twitter is a great tool for growing your business.  Read this guide to get started with Twitter marketing.    Some important statistics to keep in mind when thinking about Twitter marketing is that the platform has […]

A Comprehensive Guide to Facebook Marketing

 With over 1.8 billion daily active users, Facebook is the biggest social media platform in the world. This makes Facebook marketing a tremendous resource for businesses to grow brand awareness and directly engage with their target audiences.    78% of American users have found products to purchase on Facebook. Two-thirds of Facebook users have reported […]

How to Successfully Market your Brand on Instagram

In a digital age, having a presence on social media is vital to the success of a company, and incorporating Instagram into your marketing is beneficial for engaging and reaching your audience. Marketing on Instagram provides businesses with a platform to attract clients, engage with current clients and further promote your product and brand.    […]

How to Strategically Plan Social Media Content

Countless businesses have taken to social media to promote their products. What started out as casual photo sharing and messaging has completely transformed into an incredibly powerful platform for influencing consumers. But, if you want to be noticed, your content must stand out. Planning social media content can make this process easier.   Scheduling Content The […]

How to Appeal to College Students

By Anna Southwell Targeting your business’s marketing efforts toward college students, especially for those located in a college town like Chapel Hill, is a valuable method to establish and maintain a loyal consumer base.  “Gen Z” is a tech-oriented generation, constantly consuming all forms of online content, especially during the pandemic. But with this age […]

Using Free Stock Images to Promote Your Business

Photo by Gabrielle Henderson on Unsplash Using Free Stock Images to Promote Your Business By: JoJo Yang A picture is worth a thousand words.  Using the right image on your blog or social media post can help establish your brand, draw in more people and communicate a personality for your business.  But not all high-quality […]

How to Give Your Brand a Personality

Photo by Jordan Whitfield on Unsplash How to give your brand a personality Carefree, thoughtful, sophisticated, outdoorsy, trendy. If your mind went to people you know who embody these characteristics, think again. All of these words can easily describe brands that you see and interact with every day. When it comes to marketing efforts, giving […]