Which Social Media Platform is Right for Your Business
What Social Media Platform is Right for my Business? By Elizabeth Efird An active social media presence is one of the most cost-effective and personal ways to target your audience. Enhancing your businesses’ social media accounts will increase consumer engagement and keep you from missing out on new clients. Curating the perfect social media account […]
How to Write Engaging Copy for Social Media
How to write engaging copy for social media By Lauren LaTulippe Social media marketing is a product of the new digital age, and it’s not going anywhere anytime soon. It’s becoming increasingly important for brands to have an engaging social media presence. Through social media, companies are able to build their brands in real time, […]
How to Create and Maintain Connections Virtually
How to create and maintain connections virtually By Sarah Campbell COVID-19 has revolutionized networking, providing many virtual routes and likely permanently changing the way we maintain connections– the days of meeting for coffee or going to professional events are long behind us. While it is hard to emulate connections that are made face-to-face, it is […]
How Companies can Incorporate Shareable Content into Social Media Campaigns
Shareable content: how companies can incorporate it into social media campaigns By Nina Scott Over the past few months, in the wake of reinvigorated public interest in civil rights, many brands are going online to showcase their stance on social justice. Consumers want to know now more than ever, if brands actively value their role […]
How to Use Instagram Stories to Talk About Your Business
Instagram stories: how to use it to talk about your business By Britney Nguyen Every day, more than 500 million users log onto Instagram. If your business is not using all of the platform’s features, you could be missing out on growing engagement and awareness for your brand. One critical feature to start using is […]
Your Guide to Tracking Social Media Analytics
Photo by Georgia de Lotz on Unsplash Social media analytics: your guide to tracking them By Kayla Famolari If you’re in charge of your company’s social media analytics, it is critical that you also understand how they can benefit business. Social media analytics and campaign measurement tools are vital in order to create a successful […]
How to Master Social Media for Your Business
How to master social media for your business By Kayla Famolari Social media is one of the top ways to market your brand. According to Pew Research, around seven out of every 10 Americans use social media, making it an ideal platform to reach a large audience. On social media, brands can get their message […]
Why is Interacting with Your Audience Important?
Interacting with your audience: why is it important? By Nick Valego So, you’ve heard that your brand needs to focus on interacting with its clients. What does that mean? Gone are the golden days of one-way communication. Radio broadcasts, mailed postcards and even television commercials are all forms of advertising that have seen great success […]
How to Create an Effective PR Campaign Strategy Using Social Media
PR campaigns: how to create an effective strategy using social media By Jake Mory What is PR? Public Relations is a vital – yet often overlooked – part of running a small business. The name invokes images of large-scale events thrown by agencies working for hot-shot companies, but that’s not what PR is anymore. These […]
Advertising on Snapchat Using Branded Geofilters
Advertising on Snapchat Using Branded Geofilters By Anne Claire Foreman If you’re looking for a fresh, creative advertising avenue to reach a younger audience, check out Snapchat and its branded geofilters. Branded geofilters are customizable filters available that Snapchat users within a specific location can swipe to use. Are branded filters right for your company? […]
