What Gen Z Wants From Your Brand

By Grace Beasley Gen Z comprises everyone ages nine through 24, which is around 65 million people in the U.S. and 40 percent of the nation’s consumers. It’s time to start paying attention to Gen Z, especially when it comes to your business. Social Media, Social Media and More Social Media  Gen Z grew up […]

How to Give Your Brand a Personality

Photo by Jordan Whitfield on Unsplash How to give your brand a personality Carefree, thoughtful, sophisticated, outdoorsy, trendy. If your mind went to people you know who embody these characteristics, think again. All of these words can easily describe brands that you see and interact with every day. When it comes to marketing efforts, giving […]

Using an Email List to Boost Your Business

Photo via Unsplash by Stephen Phillips Using an Email List to Boost Your Business By: Kat Pritchard Email lists are a convenient and effective way to maintain connection with your customers, as well as attract new ones.  Mailing lists can be used for a variety of reasons: sending new blog posts, asking for feedback or […]

How to Position Your Brand in a Competitive Market

Photo via Unsplash by Brayden George How to position your brand in a competitive market By: Jake Smith In a crowded market, subtle differences set brands apart from the competition in the minds of consumers. By considering how your business fits into the greater landscape of your industry, you can establish a defining identity and […]

How to Create a Marketing Plan

How to Create a Marketing Plan By John Ratkowiak What is a marketing plan? One of the foundational elements of any business is a marketing plan.  A marketing plan allows you to intentionally chase and achieve growth, determining the strategies necessary for your product or service to reach customers. Think of this plan as the […]

How to Boost Your Website’s Traffic

How to boost your website’s traffic By Maggie Wong So you have a website, but no one is visiting it. What can you do? It is important that your website stands apart, adds value to your customer and is able to capture as large of an audience as possible. Here are a few steps you […]

The Top Five Things You Need to Know About Rebranding

How to rebrand: the top five things you need to know By Katy Rice Are you thinking about giving your brand a new feel? A new look? What about a new name?  Rebranding is a risky process and it is important to look into what it takes to make your new brand a success.  If […]

How to Make an Effective Flyer for Your Business

How to make an effective flyer for your business By Katy Rice Effective flyer marketing is a relatively inexpensive way for your business to grab people’s attention.  But if not done effectively, your marketing costs can build up over time, so it is important to make sure your flyers are the best they can be.  […]

What Consumers Look for on E-Commerce Sites

What do consumers look for when purchasing products online? By Jake Mory While the pandemic has restricted the way some business is done, it has also opened up many new opportunities through changes in consumer behavior– specifically, purchasing products online. COVID-19 has changed the way consumers get their products, creating a surge in online shopping. […]

How to Tell a Story About Your Business

How to tell a story about your business By Britney Nguyen  Knowing how to tell a story will make a human connection with consumers– it’s a way to draw people in and keep them engaged with your brand. Telling your story can inspire trust between your business and your customers.  Here are some ways to […]