Alumni Spotlight: Gabby Torres
Gabby Torres, a UNC Hussman alum, currently serves as a project manager at Digitas Unlimited. She began her journey with Digitas as an intern during her college years, eventually leading to a full-time role as a project manager. In her day-to-day responsibilities, she adeptly manages timelines for client deliverables and production, oversees partnerships, engages in social media strategies and handles data and analytics. Her client portfolio spans both international and domestic realms, requiring meticulous management and strategic thinking.
Level Up Your Market Research
The quality of your market research can either make or break your project or business. Here are three key tips to improve market research for your business:
Alumni Spotlight: Sophia Alem
After studying both Media and Journalism and English Literature at The University of North Carolina at Chapel Hill, Sophia Alem started a new adventure in New York City but left an impact on her family at the 1893 Brand Studio.
The Importance of Brands Telling a Story
Discover why storytelling is essential for building a strong brand.
Marketing Personalization: Why It’s Important and How Your Brand Can Achieve It
Learn more about how your brand can use market personalization to stand out in a world of impersonal experiences and fast-paced digital interactions.
Alumni Spotlight: Jack O’Grady
Alumni Spotlight: Jack O’Grady by Delaney Garver Meet Jack O’Grady – the 1893 Brand Studio Alumni whose initiative pioneered the Alumni Spotlight. O’Grady’s journey to becoming a media and journalism student at UNC wasn’t a straight line. His vast interests led him to switch majors and try several positions before landing at the 1893 […]
How to Target College Students as a Small Business
How to Target College Students as a Small Business by Cameron Shaw Illustration by Lacy McKee Connecting with college students can be a great way to reach a broader audience for your business and appeal to a younger demographic. However, marketing to college students introduces unique challenges in comparison to other demographics. Here are some […]
How Can Businesses Use Chat GPT?
How Can Businesses Use Chat GPT? by Rishabh Vemuri Illustration by Abby Pallant What is ChatGPT Technology has been one of the most influential forces of the business world in the 21st century. After Google’s search engine became commonplace across disciplines, ChatGPT is the newest technology to have such a profound impact. ChatGPT, founded by […]
Four Key Takeaways From the Barbie Movie’s Marketing Campaign Success
4 Key Takeaways from the Barbie Movie’s Marketing Campaign Success 4 Key Takeaways from the Barbie Movie’s Marketing Campaign Success Four Key Takeaways From the Barbie Movie’s Marketing Campaign Success by Lacy McKee Illustration by Abby Pallant With a $150 million budget, over 100 brand collaborations, and a shattering box office gross of over $1 […]
Social Media Analytics for Small Businesses
Social Media Analytics for Small Businesses by Claire Doan Illustration by Haley Watkins Most businesses produce social media content on several different platforms, employing content strategies on Facebook, Instagram, Twitter, TikTok and several others. With the existence of so many different platforms, it becomes difficult to know what is working with your social media and […]
