Social Media Analytics for Small Businesses

Social Media Analytics for Small Businesses

Social Media Analytics for Small Businesses by Claire Doan Illustration by Haley Watkins Most businesses produce social media content on several different platforms, employing content strategies on Facebook, Instagram, Twitter, TikTok and several others. With the...
Marketing for Small Businesses

Marketing for Small Businesses

Marketing for Small Businesses by Erica Boey Illustration by Natalie Peña-Galvis Navigating the MarketplaceUnlike big corporations and companies, small businesses lack the resources to carry out big marketing campaigns. However, there are many ways small businesses...
Marketing to Gen Z

Marketing to Gen Z

Marketing to Gen Z by Ashley Sipe Illustration by Nia Freeman Generation Z, which includes those born between 1996 and 2010, is a tech-centric, social and inquisitive generation. Having lived through the Recession of 2008, the rise of smartphones, multiple social...
What Makes an Impactful Leader?

What Makes an Impactful Leader?

What Qualities Make an Impactful Leader? by Connelly Miller Illustration by Abby Pallant Growth is the ultimate goal of businesses – generating more profit, increasing brand awareness and building customer loyalty. This is achieved through innovative ideas and...