Effective Communication in Client Relationships

Strengthening Client Relationships Through Effective Communication Consistent, effective communication is essential to building healthy and productive client relationships. Forming long-lasting business connections is an essential skill that takes time and effort. For our tips on creating a positive client experience as well as gaining and keeping mutual trust, read on. Communicate Proactively Waiting until the […]
Case Study: Alamance Community College Lead Generation

Case Study: Alamance Community College Lead Generation By Elizabeth Efird The Client Alamance Community College, based in Graham, North Carolina, is one of the first organized community colleges in the state. Since its founding in 1958, the student body of Alamance has grown to more than 5,000 and offers 25 workforce development programs. The ACC […]
Video Case Study: Alamance Community College

By: Samantha Hopper The Client Alamance Community College was one of the first organized community colleges in North Carolina. ACC’s student body is more than 5,000 students and it offers 25 workforce development programs as well as apprenticeships. ACC also offers students mentoring through the Women in Industrial Science, Design, Engineering, and Manufacturing (WiSDEM) program. […]
Case Study: Career Accelerator Program

By: Jack O’Grady The Client The Career Accelerator Program (CAP) is a revolutionary partnership between Alamance Community College (ACC), the Alamance Chamber of Commerce and local Alamance County businesses, designed to further the careers of talented students. Challenging the typical four-year college model, which often saddles students with debt without preparing them for real-world job […]
Case Study: Alamance Community College Facebook Ads

By: Charlotte Geier The Client The client in this case study is Alamance Community College. Alamance Community College is an established educational institution located in Graham, North Carolina. Alamance Community College has three different academic divisions and a range of degree offerings, workforce development, apprenticeship programs and its WiSDEM program for students to participate in. […]
Case Study: Bosh to the Bigs Branding

How to Appeal to College Students

By Anna Southwell Targeting your business’s marketing efforts toward college students, especially for those located in a college town like Chapel Hill, is a valuable method to establish and maintain a loyal consumer base. “Gen Z” is a tech-oriented generation, constantly consuming all forms of online content, especially during the pandemic. But with this age […]
A How-To On How-To Videos

Looking to find a solution or learn a new skill? Chances are that you, and most consumers, will turn to a video for help. Learn to make instructional how-to videos to teach others and grow your business. By: Daniela Rodriguez Learning a new skill in the digital age can be as simple as swiping down […]
What Gen Z Wants From Your Brand

By Grace Beasley Gen Z comprises everyone ages nine through 24, which is around 65 million people in the U.S. and 40 percent of the nation’s consumers. It’s time to start paying attention to Gen Z, especially when it comes to your business. Social Media, Social Media and More Social Media Gen Z grew up […]
Why Branded Nonfiction Could Be the Future of Advertising

By Lucas Pruitt A new genre of advertising content is starting to pop up in almost every type of digital media – branded non-fiction. Branded non-fiction is a type of advertising where content creators take real-world stories and collaborate with businesses to tell those stories. The power of this type of content is just now […]