Video Case Study: Alamance Community College

By: Samantha Hopper The Client Alamance Community College was one of the first organized community colleges in North Carolina. ACC’s student body is more than 5,000 students and it offers 25 workforce development programs as well as apprenticeships. ACC also offers students mentoring through the Women in Industrial Science, Design, Engineering, and Manufacturing (WiSDEM) program.  […]

Making Sure Your Headshot Shows the Authentic You

By Maris Ava Cruz Whether you are just stepping into the professional world or you’ve been working for a while, having a great headshot is important. It’s often one of the first things employers will notice on your online hiring profile. However, getting the perfect headshot can be a tricky process. What should you wear? […]

Tips for Video-Based Content

By: Matilda Marshall Every year, people are spending an increasing amount of time online.The problem for advertisers now is that the market is already saturated with hundreds of thousands of online ads. So how do brands stand out from the crowd? The answer is video-based content. One of the best ways to connect with a […]

Using Free Stock Images to Promote Your Business

Photo by Gabrielle Henderson on Unsplash Using Free Stock Images to Promote Your Business By: JoJo Yang A picture is worth a thousand words.  Using the right image on your blog or social media post can help establish your brand, draw in more people and communicate a personality for your business.  But not all high-quality […]

Top Tips for an Engaging Video

Top tips for an engaging video By Lucas Pruitt A common misconception is that promotional videos have to be difficult and costly. Fortunately, new technology has made it possible for nearly any business to create high quality, engaging videos without the need to hire an external production company.  Creating videos for your business is a […]

A Beginner’s Guide to Brand Photography

Brand photography: a beginner’s guide By Maris Ava Cruz Let’s start with two simple facts: 1. Building a brand is hard. 2. Photography is hard, too.  Putting those two facts together–brand photography–can seem daunting, but with the right equipment and techniques, you can take fantastic branded photos in a snap – excuse the pun. Brand […]

How to Expand Your Photography Business

By: Shepard Barnes How have you been working to expand your photography business? With so many ways to engage with your local community, it is easier than ever to get your name out there. However, it can be tricky to know which ways are going to be most effective. Here are some tips on where […]

How to Build a Brand with Photos

By: Matilda Marshall In an age defined by breaking news, speed and timeliness, being memorable is critical. Social media rules in this age which makes visual branding even more important. Photos are one of the easiest yet most effective ways to keep your audience engaged and coming back for more.  Sure, photos can be great […]

What to Keep in Mind When You Take a Headshot

By: Shepard Barnes Have you considered the importance of your professional headshot photo? LinkedIn and company websites often feature a headshot photo, and it is important to demonstrate professionalism. Execution is key when it comes to ensuring that these pictures portray your desired appearance. Nail your first impression with a professional headshot by following these […]

How to Shoot B-Roll that Enhances Your Video

By: Abe Loven B-roll is the supplemental footage for a video, but it is vital for telling a good visual story.  If used correctly, it can tell its own story that enhances the message of a video. Used incorrectly, it can distract from other content and ruin a video.  Here are some guidelines for making […]