How to Run an Effective Instagram Ad
By: Katy Rice Looking for a way to advertise your brand to increase traffic to your site or product? Look no further. Instagram has got you covered. The types of advertising it offers include, stories ads, photo ads, video ads, and more. Instagram ads make it easy for the user to access your brand’s platform […]
How to Pick Colors that Fit Your Brand
By: Katy Rice Whether you’re starting your own business, re-branding, or launching a start-up, choosing a color palette to represent your brand is crucial in determining whether or not your business will be a success. A study from the University of Loyola revealed that color can increase brand recognition up to 80 percent and that […]
How to Engage with Your Followers in Relevant Ways
By Anne Claire Foreman Fully engaging with followers goes much deeper than just producing content for your company’s pages. Strong engagement includes commenting, sharing and interacting with posts to further your brand image. When brainstorming on how to boost your social media engagement, the most crucial element is to know your audience. Consistency in tone, […]
How to Hashtag
By Amy Metzinger If social media is a big part of your marketing strategy, it’s likely you’re going to have to make decisions about hashtags sooner rather than later. And the better you know how to use them, the more likely your social media is to launch your growth. There are several ways that you […]
How to Make the Most of Content Scheduling Tools
By Nick Valego Why should I schedule content? Manually posting content every day is just time-consuming. If you could have a genie magically post everything you wanted right when you wanted it, you’d use it, right? That’s more or less what we’re working with here. Organization is vital to any business, as is maintaining a […]
Planning a Content Calendar for Your Social Media
By: Sarah Clark Simply owning and running a social media account just doesn’t cut it nowadays. Your content needs to stand out and cut through the clutter. Otherwise, your account may go unnoticed. Creating a social media calendar can help you craft and schedule social media posts that can set you apart. Though it can […]
How to Build a Homepage that Holds Your Users’ Attention
By Garrett Bolter Whether you are looking to improve your business’s existing site or just need direction before building a web presence, this article will help you understand better understand: How everyone naturally interprets your landing page What key design decisions make or break your first impression on a user How you can continuously improve […]
How to Build a Killer UX strategy
By Jack O’Grady Every business needs a UX strategy. But few businesses have any idea what that means. And honestly, a lot of the people touting it don’t know what it means either. In the modern age, where consumers can only spare businesses seven seconds or less to catch their attention, UX – or user […]
Increasing Your Growing Business’ Website Visibility
By: Devin Fussa For many growing companies, a strong online presence is the key to success. Unfortunately, the vastness of the internet can be pretty overwhelming. Through the optimization of a website, companies can increase exposure and ultimately, sales. When individuals search for a website on the internet, a number of factors decide which sites […]
How to Strategically Leverage Color in Graphic Design
By: Anne Claire Foreman Why it matters Designing online graphics for your company can seem like an overwhelming and tedious task. Picking a suitable color scheme is one of the most important details in a design. Often overlooked, color is a crucial tool that can be leveraged to impact customer perception and mood when viewing […]
