Case Study: The Helium Agency

By Lilly Behbehani    Helium Agency Background Helium Agency is a Durham-based full-service sports marketing agency specializing in content strategy, custom publishing, digital marketing and advertising solutions. Helium Agency helps its customers build their audience, connect them with loyal customers and grow their revenue streams.    1893 Brand Studio Planning   1893 Brand Studio was […]

Case Study: WCHL Chapelboro

By Elizabeth Efird    Business Background  WCHL is a Chapel Hill-based radio station and news site that primarily serves the Carrboro and Chapel Hill areas. For more than 60 years, WCHL has been one of Orange County’s go-to sources for local news, Tar Heel talk and UNC sports updates.     The Problem In 2018, WCHL-Chapelboro […]

Case Study: Career Accelerator Program

By: Jack O’Grady The Client The Career Accelerator Program (CAP) is a revolutionary partnership between Alamance Community College (ACC), the Alamance Chamber of Commerce and local Alamance County businesses, designed to further the careers of talented students.  Challenging the typical four-year college model, which often saddles students with debt without preparing them for real-world job […]

WCHL: Pho Happiness

WCHL: Pho Happiness Raised in Vietnam, Andy Hoang, the owner and operator of Franklin Street’s Pho Happiness, immigrated to California in his late teens with his mother. Growing up, he had always dreamed of owning a restaurant where he could expose people to the wonders of Vietnamese food. When asked to talk about what makes […]

WCHL: Tonya’s Cookies

WCHL: Tonya’s Cookies After several attempts to make a cookie that tasted like her grandmother’s pecan pie, Tonya Council was about to throw out another batch of cookies when her mom stopped her. You’ve got something, her mom told her after trying a cookie. Council is the owner of Tonya’s Cookies, and her grandmother was […]

WCHL: Market and Moss

WCHL: Market and Moss Annie Johnston’s first job was as a server at Pazzo in Southern Village when she was in high school. Fifteen years later, Johnston has come a long way – she just celebrated the grand opening of her own restaurant, Market and Moss, in Pazzo’s former space. Read more

WCHL: Carlisle & Linny Vintage Jewelry

WCHL: Carlisle & Linny Vintage Jewelry When she was younger, Lindsley Bowen would accompany her parents when they went shopping for antiques. Bowen was the only one of four children who enjoyed these trips. “I would pick up jewelry and purses with what little money I had earned,” Bowen said. “And then I started taking […]

WCHL: Brandwein’s Bagels

WCHL: Brandwein’s Bagels With a slightly crispy outside and a chewy airy inside, the boiled and baked bagels at Brandwein’s Bagels have the authenticity of a New York-style bagel. Born and raised in New York, Alex Brandwein, the owner of Brandwein’s Bagels, located at 505 W. Rosemary St. in Chapel Hill, grew up eating bagels […]

WCHL: Andi Sobbe Pottery

WCHL: Andi Sobbe Pottery Andi Sobbe has been a potter since her days as a Girl Scout. Despite taking a 25-year pottery hiatus to raise a family and work as a fundraiser for UNC-Chapel Hill, Sobbe, who is based in Chatham County, N.C., has devoted the majority of her life to pottery, selling her work […]