What Gen Z Wants From Your Brand
By Grace Beasley Gen Z comprises everyone ages nine through 24, which is around 65 million people in the U.S. and 40 percent of the nation’s consumers. It’s time to start paying attention to Gen Z, especially when it comes to your business. Social Media, Social Media and More Social Media Gen Z grew up […]
Why Branded Nonfiction Could Be the Future of Advertising
By Lucas Pruitt A new genre of advertising content is starting to pop up in almost every type of digital media – branded non-fiction. Branded non-fiction is a type of advertising where content creators take real-world stories and collaborate with businesses to tell those stories. The power of this type of content is just now […]
Making Sure Your Headshot Shows the Authentic You
By Maris Ava Cruz Whether you are just stepping into the professional world or you’ve been working for a while, having a great headshot is important. It’s often one of the first things employers will notice on your online hiring profile. However, getting the perfect headshot can be a tricky process. What should you wear? […]
How GIFs can Help Build Your Brand
A GIF is a graphical interchange format, a series of different image frames that look like a short animation or video. On websites, GIFs can take up space to embed and render, as they are often detailed and loop continuously. The GIFs that you create can be used by customers and clients can use on […]
Tips for Video-Based Content
By: Matilda Marshall Every year, people are spending an increasing amount of time online.The problem for advertisers now is that the market is already saturated with hundreds of thousands of online ads. So how do brands stand out from the crowd? The answer is video-based content. One of the best ways to connect with a […]
Using Free Stock Images to Promote Your Business
Photo by Gabrielle Henderson on Unsplash Using Free Stock Images to Promote Your Business By: JoJo Yang A picture is worth a thousand words. Using the right image on your blog or social media post can help establish your brand, draw in more people and communicate a personality for your business. But not all high-quality […]
What Should You Put on Your Business’s Website?
Photo by Tranmautritam from Pexels What Should I Put on My Business’s Website? By: Collin Pruitt Building a business website is a simple task that can elevate your business’ engagement and generate new customers. Butwhile business websites are a great way to display your products and services, they can be difficult to design. With countless options of themes, […]
How to Give Your Brand a Personality
Photo by Jordan Whitfield on Unsplash How to give your brand a personality Carefree, thoughtful, sophisticated, outdoorsy, trendy. If your mind went to people you know who embody these characteristics, think again. All of these words can easily describe brands that you see and interact with every day. When it comes to marketing efforts, giving […]
How Brands are Using Twitter to Engage Audiences
How brands are using Twitter to engage audiences By Jordyn Burrell In recent years, Twitter has grown to be the sixth-largest social media network worldwide. With more than 192 million Twitter users, it’s a great platform for growing your audience and, in return, your business. Many brands can use these demographics as a tool to […]
Top Tips for an Engaging Video
Top tips for an engaging video By Lucas Pruitt A common misconception is that promotional videos have to be difficult and costly. Fortunately, new technology has made it possible for nearly any business to create high quality, engaging videos without the need to hire an external production company. Creating videos for your business is a […]
