How to Create a Social Media Marketing Strategy and Measure Success
Understanding Diversity, Equity and Inclusion Within Marketing and Communications
By Olivia Rojas There’s a demographic shift occurring — especially in the United States. Organizations are trying to meet a variety of demographics through relevant marketing and communications outreach towards diverse groups. To do so successfully, brands must first understand the role of inclusion in marketing. When it comes to the industry, it is important […]
How to Strategically Plan Social Media Content
Countless businesses have taken to social media to promote their products. What started out as casual photo sharing and messaging has completely transformed into an incredibly powerful platform for influencing consumers. But, if you want to be noticed, your content must stand out. Planning social media content can make this process easier. Scheduling Content The […]
The Importance of Social Listening
Everything You Need to Know About Social Media Advertisements
In today’s age, nearly every business is using some form of social media to connect with its clients. Social media advertisements are a great way to do so strategically. Advertising looks different and can reach a different audience depending on the social media platform used. Twitter, Instagram and Facebook are some of the more common […]
Leveraging Emotion in Advertising
Leveraging Emotion in Advertising With the sheer volume of media circulating today, it is vital to create advertising that sticks out among the crowd. It no longer matters how big the audience is that is exposed to an ad, but whether or not it catches their attention amidst the chaos of content. Evoking emotion in advertising […]
All the 2021 Design Trends You Need to Know
All the 2021 Design Trends You Need to Know By Sarah Campbell Now that we’re three-quarters of the way through the year, graphic design trends for 2021 have solidified. Here’s a look into what you’ll find in the design industry this year: Typography Chaos Typography is the art of arranging text and letter forms to […]
Effective Communication in Client Relationships
Strengthening Client Relationships Through Effective Communication Consistent, effective communication is essential to building healthy and productive client relationships. Forming long-lasting business connections is an essential skill that takes time and effort. For our tips on creating a positive client experience as well as gaining and keeping mutual trust, read on. Communicate Proactively Waiting until the […]
How to Appeal to College Students
By Anna Southwell Targeting your business’s marketing efforts toward college students, especially for those located in a college town like Chapel Hill, is a valuable method to establish and maintain a loyal consumer base. “Gen Z” is a tech-oriented generation, constantly consuming all forms of online content, especially during the pandemic. But with this age […]
A How-To On How-To Videos
Looking to find a solution or learn a new skill? Chances are that you, and most consumers, will turn to a video for help. Learn to make instructional how-to videos to teach others and grow your business. By: Daniela Rodriguez Learning a new skill in the digital age can be as simple as swiping down […]
