How to Hashtag
By Amy Metzinger If social media is a big part of your marketing strategy, it’s likely you’re going to have to make decisions about hashtags sooner rather than later. And the better you know how to use them, the more likely your social media is to launch your growth. There are several ways that you […]
How to Make the Most of Content Scheduling Tools
By Nick Valego Why should I schedule content? Manually posting content every day is just time-consuming. If you could have a genie magically post everything you wanted right when you wanted it, you’d use it, right? That’s more or less what we’re working with here. Organization is vital to any business, as is maintaining a […]
Why Should Brands Use Instagram Stories?
By Nick Valego It’s no secret that Instagram is a platform with powerful marketing capabilities and incredible reach – one billion people worldwide use it every month. Stories, used by 500 million people every day, are a more recent addition to the social media juggernaut. Brands, personalities and everyday users have been using the feature for […]
Creating a Successful Unique Selling Proposition
By: Jake Mory Whether you are running a lemonade stand or a multi-billion dollar company, a unique selling proposition affects the choices that consumers make regarding your product. Having a complete unique selling proposition is a vital part of creating a successful marketing campaign that can stand out past its competitors. A unique selling proposition […]
Planning a Content Calendar for Your Social Media
By: Sarah Clark Simply owning and running a social media account just doesn’t cut it nowadays. Your content needs to stand out and cut through the clutter. Otherwise, your account may go unnoticed. Creating a social media calendar can help you craft and schedule social media posts that can set you apart. Though it can […]
Here’s What’s Missing from Your Website
By: Catherine Morgan Let’s say you’ve done everything you’re supposed to when it comes to marketing to your target audience. You’ve capitalized on social media posts and networked with potential clients. You’ve made a name for yourself. But you’re still not getting enough internet traffic, consumer engagements, referrals or impressions despite your best efforts. What’s […]
How to Build a Homepage that Holds Your Users’ Attention
By Garrett Bolter Whether you are looking to improve your business’s existing site or just need direction before building a web presence, this article will help you understand better understand: How everyone naturally interprets your landing page What key design decisions make or break your first impression on a user How you can continuously improve […]
Resources for Chapel Hill Businesses During the COVID-19 Pandemic
What we recommend for businesses and organizations during the coronavirus pandemic By Jake Mory We know this is a tough time for businesses and people alike But at 1893 Brand Studio and The Daily Tar Heel, we’re always here to help our business community – however we can. We’ve compiled as many resources and pieces of […]
Why You Should have a Blog Section on Your Website
By Alice Lim Want to get started growing your leads and building your business? At 1893 Brand Studio, we know that content is king, and that many businesses benefit from a robust content marketing strategy that leads customers from search and social media to their website. Good content, usually starting with the blog section of […]
How to Build a Killer UX strategy
By Jack O’Grady Every business needs a UX strategy. But few businesses have any idea what that means. And honestly, a lot of the people touting it don’t know what it means either. In the modern age, where consumers can only spare businesses seven seconds or less to catch their attention, UX – or user […]
