How to Tell a Story About Your Business
How to tell a story about your business By Britney Nguyen Knowing how to tell a story will make a human connection with consumers– it’s a way to draw people in and keep them engaged with your brand. Telling your story can inspire trust between your business and your customers. Here are some ways to […]
How to Create and Maintain Connections Virtually
How to create and maintain connections virtually By Sarah Campbell COVID-19 has revolutionized networking, providing many virtual routes and likely permanently changing the way we maintain connections– the days of meeting for coffee or going to professional events are long behind us. While it is hard to emulate connections that are made face-to-face, it is […]
Using Logos to Enhance Your Advertising Strategy
Using logos to enhance your advertising strategy By Anwar Boutayba What’s better for you advertising strategy? An aesthetically pleasing logo or an incredibly elaborate mission statement? The aesthetically pleasing logo is the obvious winner because who wants to read thousands of words? What’s the point of a logo? A logo allows for your organization’s brand […]
How Adobe XD can Help You Bring Your Ideas to Life
How Adobe XD can help you bring your ideas to life By Semanur Karayaka Do you feel like you have an abundance of ideas but lack the artistic or web development skills needed to bring them to life? Or maybe you’re already working with a team of designers and developers, but you feel like you’re […]
Implicit Bias in Advertising
Implicit bias in advertising By Anwar Boutayba In the advertising world, businesses want to know the individuals that can and should buy their products. However, it’s important to avoid the enforcement of harmful and exclusionary implicit biases through the creation of advertising content. What is Implicit Bias? According to the Kirwan Institute for the Study […]
The Value of Typography in Creating Your Brand
The value of typography in creating your brand By Jadah Smith Typography is a key component in the overall look of a design. Learn how to choose the best typeface for your next project, ensuring it conveys the desired idea and emotion to your audience. Typography, what is it? Typography is the organization and styling […]
Five Reasons Why You Should Invest in Branding Your Business
5 Reasons why you should invest in branding your business By Amy Metzinger Wondering why you should invest in branding or rebranding your business? Branding is simply the strategy and process of creating a distinctive look and feel for your through designed logos, promotional materials, and writing. And no matter how small your business, having […]
How Companies can Incorporate Shareable Content into Social Media Campaigns
Shareable content: how companies can incorporate it into social media campaigns By Nina Scott Over the past few months, in the wake of reinvigorated public interest in civil rights, many brands are going online to showcase their stance on social justice. Consumers want to know now more than ever, if brands actively value their role […]
How to Use Instagram Stories to Talk About Your Business
Instagram stories: how to use it to talk about your business By Britney Nguyen Every day, more than 500 million users log onto Instagram. If your business is not using all of the platform’s features, you could be missing out on growing engagement and awareness for your brand. One critical feature to start using is […]
How to Improve Customer Experience During the COVID-19 Pandemic
Customer experience: how to improve it during the COVID-19 pandemic By Jake Smith Since the pandemic disrupted normal life in early March, industries of all kinds have struggled to recover, even as reopening plans rapidly progress across the country. Small businesses have had to overcome perhaps the greatest challenges to serve their customers throughout the […]