How to Create a Marketing Plan
How to Create a Marketing Plan By John Ratkowiak What is a marketing plan? One of the foundational elements of any business is a marketing plan. A marketing plan allows you to intentionally chase and achieve growth, determining the strategies necessary for your product or service to reach customers. Think of this plan as the […]
Putting the “Native” in “Native Advertising”
Blurred Lines: Putting the “Native” in “Native Advertising” By Catherine Morgan The other day as I was reading the New York Times, I stumbled across this beautifully designed article titled “The View from Above: Why Our Future May Depend on the Fate of Birds.” The article seemed to have everything, from facts about specific birds’ […]
When and Why You Should Change Your Brand’s Logo
Photo by Pixaline on Pixaboy: https://pixabay.com/vectors/social-media-you-tube-facebook-1177293/ When and Why You Should Change Your Brand’s Logo By: Charlotte Geier “If it ain’t broke, don’t fix it.” People see your brand logo, recognize it and buy it… so why change it? Well, the saying doesn’t exactly go along with branding. When it comes to your brand’s logo and image, […]
How to Boost Your Website’s Traffic
How to boost your website’s traffic By Maggie Wong So you have a website, but no one is visiting it. What can you do? It is important that your website stands apart, adds value to your customer and is able to capture as large of an audience as possible. Here are a few steps you […]
How to Write Engaging Copy for Social Media
How to write engaging copy for social media By Lauren LaTulippe Social media marketing is a product of the new digital age, and it’s not going anywhere anytime soon. It’s becoming increasingly important for brands to have an engaging social media presence. Through social media, companies are able to build their brands in real time, […]
The Top Five Things You Need to Know About Rebranding
How to rebrand: the top five things you need to know By Katy Rice Are you thinking about giving your brand a new feel? A new look? What about a new name? Rebranding is a risky process and it is important to look into what it takes to make your new brand a success. If […]
How to Make an Effective Flyer for Your Business
How to make an effective flyer for your business By Katy Rice Effective flyer marketing is a relatively inexpensive way for your business to grab people’s attention. But if not done effectively, your marketing costs can build up over time, so it is important to make sure your flyers are the best they can be. […]
What Consumers Look for on E-Commerce Sites
What do consumers look for when purchasing products online? By Jake Mory While the pandemic has restricted the way some business is done, it has also opened up many new opportunities through changes in consumer behavior– specifically, purchasing products online. COVID-19 has changed the way consumers get their products, creating a surge in online shopping. […]
How to Pick the Right Domain Name for Your Site
How to pick the right domain name for your site By Semanur Karayaka Your domain name is often the first thing people learn about your site, meaning it is the first thing they form impressions of. It is also what they will use every time they need to access your site. Though the small string […]
The Effectiveness of Infographics
The effectiveness of infographics By Jadah Smith Infographics are a creative way to present valuable information. According to Shift Disruptive Learning, 90 percent of information absorbed by the brain is visual. So to appeal to the nature of the human brain, presenting information visually is an effective tool in marketing. If you decide to use […]