How to Craft a Newsletter
Newsletters: how to craft one By Praveena Somasundaram From newspapers to businesses, writing newsletters is a chance to reach the people who matter and who will support your business, product or service. As an online assistant editor for The Daily Tar Heel, I often write our “At A Glance” newsletter that goes to nearly 9,000 […]
How Design Hierarchy can Make or Break Your Website
How Design Hierarchy Can Make or Break Your Website By Stephanie Mayer When thinking about a company’s web presence, the individual elements that make up its brand likely come to mind first: typography, colors, etc. But one of the most important — and often overlooked — facets of web design is visual hierarchy, which leverages […]
Managing Stress and Staying Motivated
Managing stress and staying motivated By Catherine Morgan If you’re like most people during these turbulent COVID times, you’re probably experiencing higher-than-usual levels of stress. It’s been especially hard to find motivation to work, safely interact with others and it’s even been challenging to stay positive. Although it’s been difficult for everyone during this pandemic, […]
Advertising on Snapchat Using Branded Geofilters
Advertising on Snapchat Using Branded Geofilters By Anne Claire Foreman If you’re looking for a fresh, creative advertising avenue to reach a younger audience, check out Snapchat and its branded geofilters. Branded geofilters are customizable filters available that Snapchat users within a specific location can swipe to use. Are branded filters right for your company? […]
How to Use Trending Instagram Features to Increase Business Engagement
How to Use Trending Instagram Features to Increase Business Engagement By Merritt Strodel Optimizing Instagram engagement through different features can be a great way for your business’ profile to stand out. With 50 percent of Instagram users following businesses and brands, engagement with your profile matters. Instagram can nearly quadruple interaction across social media platforms […]
How Optimizing Your Site’s SEO can Promote Your Content
SEO: How Optimizing your Site can Promote your Content By Morgan Topol What Is SEO? As the internet becomes increasingly integrated with professional life, it is imperative that you put effort into your website’s SEO in order to maintain the credibility of your content. SEO, or search engine optimization, refers to the process of improving […]
2020 Design Trends
2020 Design Trends By Amy Metzinger Now that we are more than halfway through the year, fresh 2020 graphic design trends have emerged. Here’s a look into what you’ll find in the design industry this year: Flat, Minimalist Illustration In both digital and print, illustration design is becoming more flat and simple. More and more […]
The Importance of Fonts in Advertising
The Importance of Fonts in Advertising By Tran Nguyen It’s not just what you say — it’s how you say it. Obviously, the quality of your content is extremely important, but if you don’t deliver it in the right way, the message may not get across. This is where fonts and color come in. In […]
The Importance of Color in Advertising
The Importance of Color in Advertising By Tran Nguyen Evoking emotions is one of the core aspects of advertising and, a lot of that starts with choosing the right colors. In one of our recent blog posts, the significance of font psychology and how it relates to effective marketing was explained. But color psychology is […]
How Businesses have Leveraged Social Media During a Pandemic
How Businesses Have Leveraged Social Media During a Pandemic By Sarah Campbell In an attempt to maintain associations and create relationships, all types of people and groups are channeling their energy into social media. As a result of the pandemic, the general public has been turning to its laptops and phones more regularly, providing businesses […]