How to Use Trending Instagram Features to Increase Business Engagement
How to Use Trending Instagram Features to Increase Business Engagement By Merritt Strodel Optimizing Instagram engagement through different features can be a great way for your business’ profile to stand out. With 50 percent of Instagram users following businesses and brands, engagement with your profile matters. Instagram can nearly quadruple interaction across social media platforms […]
How Optimizing Your Site’s SEO can Promote Your Content
SEO: How Optimizing your Site can Promote your Content By Morgan Topol What Is SEO? As the internet becomes increasingly integrated with professional life, it is imperative that you put effort into your website’s SEO in order to maintain the credibility of your content. SEO, or search engine optimization, refers to the process of improving […]
2020 Design Trends
2020 Design Trends By Amy Metzinger Now that we are more than halfway through the year, fresh 2020 graphic design trends have emerged. Here’s a look into what you’ll find in the design industry this year: Flat, Minimalist Illustration In both digital and print, illustration design is becoming more flat and simple. More and more […]
The Importance of Fonts in Advertising
The Importance of Fonts in Advertising By Tran Nguyen It’s not just what you say — it’s how you say it. Obviously, the quality of your content is extremely important, but if you don’t deliver it in the right way, the message may not get across. This is where fonts and color come in. In […]
The Importance of Color in Advertising
The Importance of Color in Advertising By Tran Nguyen Evoking emotions is one of the core aspects of advertising and, a lot of that starts with choosing the right colors. In one of our recent blog posts, the significance of font psychology and how it relates to effective marketing was explained. But color psychology is […]
How Businesses have Leveraged Social Media During a Pandemic
How Businesses Have Leveraged Social Media During a Pandemic By Sarah Campbell In an attempt to maintain associations and create relationships, all types of people and groups are channeling their energy into social media. As a result of the pandemic, the general public has been turning to its laptops and phones more regularly, providing businesses […]
How to Run an Effective Instagram Ad
By: Katy Rice Looking for a way to advertise your brand to increase traffic to your site or product? Look no further. Instagram has got you covered. The types of advertising it offers include, stories ads, photo ads, video ads, and more. Instagram ads make it easy for the user to access your brand’s platform […]
How to Pick Colors that Fit Your Brand
By: Katy Rice Whether you’re starting your own business, re-branding, or launching a start-up, choosing a color palette to represent your brand is crucial in determining whether or not your business will be a success. A study from the University of Loyola revealed that color can increase brand recognition up to 80 percent and that […]
How to Engage with Your Followers in Relevant Ways
By Anne Claire Foreman Fully engaging with followers goes much deeper than just producing content for your company’s pages. Strong engagement includes commenting, sharing and interacting with posts to further your brand image. When brainstorming on how to boost your social media engagement, the most crucial element is to know your audience. Consistency in tone, […]
Finding the Right Professional Communication Platform for Your Business
By: Devin Fussa and Samantha Hopper Communication is key. You’ve probably heard this phrase in the context of relationships, but communication in the workplace is essential to networking, ensuring transparency and growing a business. Strong communication keeps things from slipping through the cracks and makes for a cohesive group working toward a common goal. In […]
