How to Master Social Media for Your Business
How to master social media for your business By Kayla Famolari Social media is one of the top ways to market your brand. According to Pew Research, around seven out of every 10 Americans use social media, making it an ideal platform to reach a large audience. On social media, brands can get their message […]
Why is Interacting with Your Audience Important?
Interacting with your audience: why is it important? By Nick Valego So, you’ve heard that your brand needs to focus on interacting with its clients. What does that mean? Gone are the golden days of one-way communication. Radio broadcasts, mailed postcards and even television commercials are all forms of advertising that have seen great success […]
How to Create an Effective PR Campaign Strategy Using Social Media
PR campaigns: how to create an effective strategy using social media By Jake Mory What is PR? Public Relations is a vital – yet often overlooked – part of running a small business. The name invokes images of large-scale events thrown by agencies working for hot-shot companies, but that’s not what PR is anymore. These […]
How to Make Your Brand More Inclusive
Diversity in graphic design: How to make your brand more inclusive By Nina Scott It’s often beneficial for brands and companies to advertise their products and services to a wide range of audiences. A great way to do this is through graphic design. Particularly when designing advertisements that depict people, incorporating different skin tones, body […]
Leveraging Augmented Reality in Marketing Campaigns
By Anne Claire Foreman Augmented reality, also known as AR, is an emerging technology that gives users a digital experience in a physical space. Augmented reality is becoming increasingly popular in marketing strategy as a way to give customers unique experiences from their mobile devices. What is augmented reality? While it may sound complicated, you […]
How Businesses can Leverage Virtual Events
Virtual events: how businesses can leverage them By Merritt Strodel With the onset of the coronavirus pandemic, many events were cancelled as people quarantined and social distanced. The lack of events initially had a negative effect on many businesses, but as the world adjusted to the new reality, there was a transition to virtual events. […]
How to Craft a Newsletter
Newsletters: how to craft one By Praveena Somasundaram From newspapers to businesses, writing newsletters is a chance to reach the people who matter and who will support your business, product or service. As an online assistant editor for The Daily Tar Heel, I often write our “At A Glance” newsletter that goes to nearly 9,000 […]
How Design Hierarchy can Make or Break Your Website
How Design Hierarchy Can Make or Break Your Website By Stephanie Mayer When thinking about a company’s web presence, the individual elements that make up its brand likely come to mind first: typography, colors, etc. But one of the most important — and often overlooked — facets of web design is visual hierarchy, which leverages […]
Managing Stress and Staying Motivated
Managing stress and staying motivated By Catherine Morgan If you’re like most people during these turbulent COVID times, you’re probably experiencing higher-than-usual levels of stress. It’s been especially hard to find motivation to work, safely interact with others and it’s even been challenging to stay positive. Although it’s been difficult for everyone during this pandemic, […]
Advertising on Snapchat Using Branded Geofilters
Advertising on Snapchat Using Branded Geofilters By Anne Claire Foreman If you’re looking for a fresh, creative advertising avenue to reach a younger audience, check out Snapchat and its branded geofilters. Branded geofilters are customizable filters available that Snapchat users within a specific location can swipe to use. Are branded filters right for your company? […]
