Implicit Bias in Advertising
Implicit bias in advertising By Anwar Boutayba In the advertising world, businesses want to know the individuals that can and should buy their products. However, it’s important to avoid the enforcement of harmful and exclusionary implicit biases through the creation of advertising content. What is Implicit Bias? According to the Kirwan Institute for the Study […]
The Value of Typography in Creating Your Brand
The value of typography in creating your brand By Jadah Smith Typography is a key component in the overall look of a design. Learn how to choose the best typeface for your next project, ensuring it conveys the desired idea and emotion to your audience. Typography, what is it? Typography is the organization and styling […]
Five Reasons Why You Should Invest in Branding Your Business
5 Reasons why you should invest in branding your business By Amy Metzinger Wondering why you should invest in branding or rebranding your business? Branding is simply the strategy and process of creating a distinctive look and feel for your through designed logos, promotional materials, and writing. And no matter how small your business, having […]
How Companies can Incorporate Shareable Content into Social Media Campaigns
Shareable content: how companies can incorporate it into social media campaigns By Nina Scott Over the past few months, in the wake of reinvigorated public interest in civil rights, many brands are going online to showcase their stance on social justice. Consumers want to know now more than ever, if brands actively value their role […]
How to Use Instagram Stories to Talk About Your Business
Instagram stories: how to use it to talk about your business By Britney Nguyen Every day, more than 500 million users log onto Instagram. If your business is not using all of the platform’s features, you could be missing out on growing engagement and awareness for your brand. One critical feature to start using is […]
How to Improve Customer Experience During the COVID-19 Pandemic
Customer experience: how to improve it during the COVID-19 pandemic By Jake Smith Since the pandemic disrupted normal life in early March, industries of all kinds have struggled to recover, even as reopening plans rapidly progress across the country. Small businesses have had to overcome perhaps the greatest challenges to serve their customers throughout the […]
Your Guide to Tracking Social Media Analytics
Photo by Georgia de Lotz on Unsplash Social media analytics: your guide to tracking them By Kayla Famolari If you’re in charge of your company’s social media analytics, it is critical that you also understand how they can benefit business. Social media analytics and campaign measurement tools are vital in order to create a successful […]
A Beginner’s Guide to Brand Photography
Brand photography: a beginner’s guide By Maris Ava Cruz Let’s start with two simple facts: 1. Building a brand is hard. 2. Photography is hard, too. Putting those two facts together–brand photography–can seem daunting, but with the right equipment and techniques, you can take fantastic branded photos in a snap – excuse the pun. Brand […]
Tips to Make Graphic Design Collaboration Seamless
Graphic designer collaboration: tips to make it seamless By Stephanie Mayer Even if it’s not something you’re particularly familiar with, graphic design is an essential part of making your brand come to life. The idea of sitting down with a graphic designer and putting your vision together can seem daunting, but there are easy ways […]
How to Present Webinars
Webinars: How to present one By Sam Hopper Webinars have always been a great choice for online company-wide events. They are less expensive than in-person gatherings, are easier to coordinate with busy schedules and allow presenters to expertly show their authority in a field. But the COVID-19 pandemic has made webinars even more crucial for […]
