Make Your Website Stand Out
Make Your Website Stand Out by Daniyah Khan Illustration by Sophia Alem In our heavily digitalized world, a website is one of the most important components to truly selling your brand. While social media can be used to hook a potential customer in, a successful website will actually carry out the final step in the […]
Influencer Marketing
Influencer Marketing by Haley Watkins Illustration by Haley Watkins The world of social media marketing is ever expanding. More companies than ever are utilizing different social media platforms to advertise and get their brand in front of users that might not normally have exposure to the company. One sub-category of social media marketing has proven […]
Social Media Marketing Tips
Social Media Marketing Tips by Jordan Barish Illustration by Natalie Peña-Galvis How your business can make the most of social media Social media is a useful tool that can drive connection and increase brand awareness. With different platforms serving different purposes, it can be difficult to know how to use them to their full potential. […]
Alumni Spotlight: Lucas Pruitt
Alumni Spotlight: Lucas Pruitt by Eleazar Yisrael Early Life Born and raised in the mountainous small town of West Jefferson, NC, Lucas Pruitt discovered something at eight-years-old that most take decades to learn. “I just ended up finding my mom’s camera in her closet and I just took it outside and played with it and […]
How to Achieve a Healthy Work-Life Balance
How to Achieve a Healthy Work-Life Balance by Gabby Torres Illustration by Fallon Maher Everyone should strive to achieve a healthy work-life balance. A good work-life balance sometimes seems impossible to achieve, however, it is crucial to look out for yourself in this hectic society! It is easy to assume that we all know how […]
How to Make Your Brand’s Social Media Digitally Accessible
How to Make Your Brand’s Social Media Digitally Accessible by Charlotte Geier Illustration by Nia Freeman Social media is one of the primary tools to communicate with your brand’s target audience. With around a quarter of all Americans qualifying as having some type of disability, it is important to make sure the content you produce […]
A Guide to Micro-Influencer Marketing
A Guide to Micro-Influencer Marketing by Angela Feng Illustration by Natalie Peña-Galvis Most people are familiar with the concept of influencer marketing, which involves developing a relationship with an influential personality – such as a celebrity or social media star – and having them promote your brand. However, most small businesses don’t have the budget […]
Importance of Brand Authenticity
Importance of Brand Authenticity by Emilie Hofele Illustration by Sophia Alem What is Brand Authenticity? Brand authenticity is “the extent to which consumers perceive a brand to be faithful and true toward itself and its consumers, and to support consumers being true to themselves” Consumers appreciate when brands are real with them. They do not […]
Leveraging Images to Enhance Brand Identity on Social Media
Leveraging Images to Enhance Brand Identity by Denise Kyeremeh Illustration by Sophia Alem The use of high-quality images can help to improve brand identity. Images can grab the audience’s attention by displaying relatable, eye-catching imagery without using too much copy, which can become redundant and boring. By identifying a target audience, you can use images […]
Clubs and Organizations for Creatives
UNC Clubs and Organizations for Creatives by Connelly Miller Illustration by Erica Boey With the wide array of clubs and organizations that the University of North Carolina at Chapel Hill offers, deciding which ones to join can be an overwhelming task. If you are passionate about advancing your journalism, advertising, and marketing skills, these are […]
