Local Businesses: You’ve Got Resources
By: Nick Valego Chapel Hill is a great place to start and grow a business. The town supports a population of 60,000, half of which are students at the nation’s first public university, UNC. Vibrant music, arts, sports and food scenes create a special town that blends rich history with a bright future. The greater […]
What Goes into a Focus Group?
By: Sarah Clark What is a focus group? If you’ve ever seen “Daddy Daycare”, starring Eddie Murphy, then you know what a focus group is – sort of. And if you remember, the focus group ends up in a milky, cereal mess. A focus group is a facilitated conversation led by researchers to gather data […]
How to Shoot B-Roll that Enhances Your Video
By: Abe Loven B-roll is the supplemental footage for a video, but it is vital for telling a good visual story. If used correctly, it can tell its own story that enhances the message of a video. Used incorrectly, it can distract from other content and ruin a video. Here are some guidelines for making […]
Five Minutes in the Life of a DTH Distribution Box
Did you know you can sponsor the front of a Daily Tar Heel distribution box? Get started today.
Five Reasons Why Branding is Important for Your Business
By: Savanna Kirchoff Developing a brand is a foundational part of starting a business. But what exactly does branding entail? Why does it matter? Branding encompasses a variety of marketing tactics that creates a unique identity which distinguishes your business from other businesses. Your business’ brand makes a lasting impression on consumers and shows that […]
Which Social Media Platforms Are Right for Your Business
By Catherine Morgan Social media is a force to be reckoned with. As we approach 2020, more and more businesses are taking their services online. It is estimated the average social media user spends just more than two hours each day on social platforms. With all this time spent online, it is only appropriate to […]
How Native Advertising can Promote Your Company
By: Ashton Cappozzi The average person is exposed to anywhere from 4,000 to 10,000 advertisements on a daily basis. This feels like a shocking number. Now, think back on your day, and ask yourself: Can you remember even five? As companies try to increase awareness for their brand, finding the spotlight among a sea of […]
What Should You Post About on Social Media?
By: Keaton Swanzy In the digital age, social media can be a relatively cheap and effective addition to your marketing tool belt. Most businesses have social media accounts these days, whether it’s a Facebook, Instagram, Twitter or beyond – but those same businesses don’t know what to post day in and day out on their accounts. […]
Five Basic Things to Make Your Website Stand Out
By Catherine Morgan Online presence is a valuable asset to the success of small businesses. Since the advent of the internet, online platforms, like websites, have skyrocketed in number and value. No longer are the days of singular print advertising – we must welcome the digital age with open arms. Lucky for you, we’ve made […]
Why Your Website Needs Strong Photos
By: Jack O’Grady Let’s be real – the average consumer today doesn’t have the time, or the attention span, for your content. In the age of social media, consumers are conditioned to expect instant gratification and eye-catching visuals in every aspect of their experience. It’s a media environment of constant scrolling, where your content has […]