How to Determine Your Target Audience and Establish a Buyer Persona
By: Keaton Swanzy In today’s world of unlimited options, having an established target audience is more important than ever — and the more specific the audience, the better. According to an article by Forbes, “one-size-fits-all” marketing is typically ineffective because it isn’t focused enough. That’s why it’s important to understand the specifics of your audience […]
What’s New at 1893 Brand Studio in 2019?
By: Molly Looman A new year means time for recommitment. 1893 Brand Studio is starting its fourth year, and with each year we have grown, evolved and bettered ourselves and our mission. Being a student-powered organization, the roster changes every year. This means we are constantly infused with new ideas, leadership and enterprises. As we […]
Why Your Company Needs Strong Visual Branding
By: Diana Pressey These days, the average person’s attention span is shorter than the attention span of a goldfish. Brands have eight seconds to catch their audiences’ eyes online before losing their attention. What better way to hook them than with strong visual branding that tells a compelling story? Without effective visual branding, companies don’t stand a […]
What is Social Media Advertising?
By: Ariel Natt In a saturated world of social media, it is imperative for companies to bring their advertising to the social sphere. Owned social profiles and strategies focused on organic growth used to be enough for businesses to grow, but now, a paid social strategy has become the norm as companies and brands focus […]
Instagram Marketing 101: Five Ways to Use Instagram to Promote Your Local Business
By: Halynna Snyder Starting a local business is an impressive feat. You’ve gotten the ball rolling, but you’re wondering how to widen your customer base and get your name out there. Instagram can be an incredibly useful tool when it comes to promoting your local business, but it can also be challenging to get the […]
How to Increase Your Organic Social Media Engagement
Social media is a great way to connect and interact with your consumers at little to no cost. In fact, research has shown that 81 percent of people say that social media has increased accountability for businesses. On Instagram alone, 80 percent of users already follow a brand. It only takes seconds to make an […]
Seven Tips for Creating a Successful Website
It’s easy to make a website, but it can be hard to make an effective one that achieves your goals, is easy to use, and is enjoyable to browse. To do this, you should use strong User Experience (UX) and User Interface (UI) design principles to make the most out of your site’s potential. User […]
Why Your Company Needs Content Marketing
You may be wondering: What is content marketing? Content marketing is a type of marketing that entails the creation and sharing of digital content. This content attracts an audience of potential customers and drives interest in a company’s services without directly advertising it. Without a solid content marketing strategy, search engines wouldn’t have any means […]
How a Public Relations Campaign can Benefit Your Business
You may have wondered: How much do campaigns like Dove’s Real Beauty or Always #LikeAGirl actually help to increase brand revenue? Do public relations campaigns help generate enough profit to make a real difference? If so, how do you go about creating a successful PR campaign? We will break down the importance of brand strategy […]
Five Reasons to Utilize Social Media for Your Business
Tweets, Facebook likes, Instagram pictures. They are taking over the Internet, and the business world is next! Social media has gotten people jobs, made businesses more recognizable, and even helped businesses’ customer service desks connect with disgruntled customers quickly. With social networks like Twitter, Facebook, Instagram, Snapchat, etc., it’s important to understand these networks and […]