Case Study: DTH At A Glance

By, Anne Claire Foreman Business Background DTH At A Glance is The Daily Tar Heel’s daily email newsletter. Every day, At A Glance is sent out to thousands of students, staff and community members. Each email features top stories from the campus and surrounding community. At A Glance became an increasingly crucial communication tool this […]
Case Study: Raw Health Products

Raw Health Products Case Study By: Sarah Clark Background Raw Health Products is a health and fitness-oriented business that markets all-natural pain relief products. The company is based in Chapel Hill and focuses on whole, natural ingredients and self-care. Its audience extends to all of the U.S. but is particularly geared towards fitness enthusiasts and […]
Web Development: James Barrett for State Superintendent
Web Development: James Barrett for State Superintendent
Trolly Stop Social Media
Trolly Stop Social Media Trolly Stop, a hot dog restaurant on Franklin Street, was struggling with the student consumer-base on social media. With tough competition and an already established bar scene on Franklin St., Trolly Stop had difficulty solidifying itself as a “go-to” restaurant. Specifically, the problem was with using social media to stay connected. […]
Chapel Hill Tire Newsletter: Wheels 4 Hope

Changing Lives, Four Wheels At A Time A lack of transportation can bring someone’s life to a halt. It limits access to food and services, makes it difficult to get to work and to get children to school on time. It can isolate a person from family and friends. It can turn your daily commute […]
Chapel Hill Tire Newsletter: When wheel alignments go awry

When your alignment goes awry, it can be a real drag Each of your car’s tires places about 35 pounds per square inch of pressure on the road. That’s roughly the same amount of pressure as an adult male elephant standing at rest. Imagine that elephant standing with one foot on the ground and the […]
Chapel Hill Tire Newsletter: Meet Presleigh

In It For The Long Haul Meet Presleigh Anderson, she hopes to know you for many years (and quite a few cars, too!) Presleigh Anderson had been a Service Advisor at Chapel Hill Tire for a little over a month when she found herself saying something unexpected for any 19 year old, “This is the […]
Chapel Hill Tire Newsletter: People First

The Power Of A People-First Approach At Shake Shack, happy employees are the key to creating happy customers There are a lot of differences between Shake Shack and Chapel Hill Tire. Shake Shack sells burgers and shakes. We service cars. Shake Shack was founded in 2004. We’ve been around since 1953. The last five years […]
Chapel Hill Tire Newsletter: Southwest’s Values
Putting Values In Motion At Southwest Airlines A Great Culture Builds A Great Business And a great culture is built on people-centered values Chapel Hill Tire chose to join the values-based company movement about five years ago, and we’re still learning from other, like-minded companies. Though we’re in very different businesses, we love the way […]
Chapel Hill Tire Newsletter: Meet Eh Tha Say
Chapel Hill Tire Newsletter: Meet Eh Tha Say Every Story Starts Somewhere Meet Eh Tha Say He’s just beginning his career at Chapel Hill Tire, but it was a long journey that brought him to us. Eh Tha Say’s family immigrated to the United States when he was nine years old. They left war and […]