All the 2021 Design Trends You Need to Know
All the 2021 Design Trends You Need to Know By Sarah Campbell Now that we’re three-quarters of the way through the year, graphic design trends for 2021 have solidified. Here’s a look into what you’ll find in the design industry this year: Typography Chaos Typography is the art of arranging text and letter forms to […]
How GIFs can Help Build Your Brand
A GIF is a graphical interchange format, a series of different image frames that look like a short animation or video. On websites, GIFs can take up space to embed and render, as they are often detailed and loop continuously. The GIFs that you create can be used by customers and clients can use on […]
Designing for Different Audiences
Photo by MockupEditor.com from Pexels Designing for Different Audiences By: Amy Metzinger Great graphic and web design can communicate brand messaging, attract new people and easily share information in ways words cannot. But great designs don’t start with a sketch, in Photoshop or even with an idea – they start with understanding your audience. Understanding Audience Demographics When […]
Why Does Whitespace Matter in Web Design?
Photo by HalGatewood.com on Unsplash Why Does Whitespace Matter in Web Design? By: Jojo Yang Whitespace refers to the empty spaces that surround content on a webpage. It’s easy to think these empty spaces on a webpage are a waste that should fit in some additional content. But more is not always better. Instead, whitespace […]
Four Graphic Design Cliches to Avoid
Photo by Polina Zimmerman from Pexels Four graphic design cliches to avoid for a more professional brand By: Stephanie Mayer Designing for a brand isn’t an exact science. At the end of the day, design is subjective, and one style won’t appeal to everyone. Nonetheless, there are some cliches in design that, while appealing to some, are best […]
How to Use Canva for Your Business
Photo via Flickr by tengrrl How to Use Canva for Your Business By: Anna Allen One of the most important aspects of a business is its visual branding. For any business, a cohesive and clean set of branded design materials are essential for maintaining professionalism and communicating originality. From websites to flyers, having well-designed brand […]
Why Your Brand’s Colors Matter
Why your brand’s colors matter By: Carson Elm-Picard As cliche it might sound, first impressions are important. The first time a prospective customer lays eyes on your logo, advertisement, website or social media can determine whether or not they visit your business. Every detail of your visual branding must effectively communicate your message. One aspect […]
The Importance of Responsive Design
The importance of responsive design By Anna Allen Responsive web design is the art of adjusting elements on a page to fit the window it appears in, such as mobile or desktop. This is essential to a business, as it ensures their site can be reached anywhere, by anyone. Without responsive web design, customers can […]
When and Why You Should Change Your Brand’s Logo
Photo by Pixaline on Pixaboy: https://pixabay.com/vectors/social-media-you-tube-facebook-1177293/ When and Why You Should Change Your Brand’s Logo By: Charlotte Geier “If it ain’t broke, don’t fix it.” People see your brand logo, recognize it and buy it… so why change it? Well, the saying doesn’t exactly go along with branding. When it comes to your brand’s logo and image, […]
The Effectiveness of Infographics
The effectiveness of infographics By Jadah Smith Infographics are a creative way to present valuable information. According to Shift Disruptive Learning, 90 percent of information absorbed by the brain is visual. So to appeal to the nature of the human brain, presenting information visually is an effective tool in marketing. If you decide to use […]
