Pro Tips: Using Instagram for Your Business
With more than 120 million unique monthly users as of June 2019, Instagram ranks second only to Facebook in the most popular mobile social networking apps in the United States. Since the platform launched tools for business users in 2016 – including business profiles, analytics and paid advertising within the app – the platform has […]
Local Businesses: You’ve Got Resources
By: Nick Valego Chapel Hill is a great place to start and grow a business. The town supports a population of 60,000, half of which are students at the nation’s first public university, UNC. Vibrant music, arts, sports and food scenes create a special town that blends rich history with a bright future. The greater […]
How Native Advertising can Promote Your Company
By: Ashton Cappozzi The average person is exposed to anywhere from 4,000 to 10,000 advertisements on a daily basis. This feels like a shocking number. Now, think back on your day, and ask yourself: Can you remember even five? As companies try to increase awareness for their brand, finding the spotlight among a sea of […]
Seven Tips for Creating a Successful Website
It’s easy to make a website, but it can be hard to make an effective one that achieves your goals, is easy to use, and is enjoyable to browse. To do this, you should use strong User Experience (UX) and User Interface (UI) design principles to make the most out of your site’s potential. User […]
Why Your Company Needs Content Marketing
You may be wondering: What is content marketing? Content marketing is a type of marketing that entails the creation and sharing of digital content. This content attracts an audience of potential customers and drives interest in a company’s services without directly advertising it. Without a solid content marketing strategy, search engines wouldn’t have any means […]
How a Public Relations Campaign can Benefit Your Business
You may have wondered: How much do campaigns like Dove’s Real Beauty or Always #LikeAGirl actually help to increase brand revenue? Do public relations campaigns help generate enough profit to make a real difference? If so, how do you go about creating a successful PR campaign? We will break down the importance of brand strategy […]
