Managing Stress and Staying Motivated
Managing stress and staying motivated By Catherine Morgan If you’re like most people during these turbulent COVID times, you’re probably experiencing higher-than-usual levels of stress. It’s been especially hard to find motivation to work, safely interact with others and it’s even been challenging to stay positive. Although it’s been difficult for everyone during this pandemic, […]
Advertising on Snapchat Using Branded Geofilters
Advertising on Snapchat Using Branded Geofilters By Anne Claire Foreman If you’re looking for a fresh, creative advertising avenue to reach a younger audience, check out Snapchat and its branded geofilters. Branded geofilters are customizable filters available that Snapchat users within a specific location can swipe to use. Are branded filters right for your company? […]
How Optimizing Your Site’s SEO can Promote Your Content
SEO: How Optimizing your Site can Promote your Content By Morgan Topol What Is SEO? As the internet becomes increasingly integrated with professional life, it is imperative that you put effort into your website’s SEO in order to maintain the credibility of your content. SEO, or search engine optimization, refers to the process of improving […]
Why Should Brands Use Instagram Stories?
By Nick Valego It’s no secret that Instagram is a platform with powerful marketing capabilities and incredible reach – one billion people worldwide use it every month. Stories, used by 500 million people every day, are a more recent addition to the social media juggernaut. Brands, personalities and everyday users have been using the feature for […]
Here’s What’s Missing from Your Website
By: Catherine Morgan Let’s say you’ve done everything you’re supposed to when it comes to marketing to your target audience. You’ve capitalized on social media posts and networked with potential clients. You’ve made a name for yourself. But you’re still not getting enough internet traffic, consumer engagements, referrals or impressions despite your best efforts. What’s […]
Elements of an Aesthetic Resume
By: Matthew Meyers Designing a professional resume photograph We’ve all been there – a new job, internship or otherwise exciting opportunity arises and a comprehensive resume is required. It can be a daunting task to think through the methods of effectively communicating this information. Needless to say, we may even become self-conscious or frustrated because […]
Five Tips on Establishing a Strong Visual Brand
By: Angie Shen A good visual brand helps people remember a company. Whether you are an established business or a startup, you are always going to need a strong visual brand to increase recognition of your business among your target audience. You probably already understand the importance of visual brands, but you want to improve […]
Five Tips for Engaging Powerpoint Presentations
By Caleb Petty I was once told that you should never make a presentation that you wouldn’t want to sit through yourself. Presentations should not be boring or useless and you certainly don’t want to make people feel as though you are wasting their time. Presentations should be engaging, fun and, if you do them […]
Top Ten Tips for LinkedIn
By: Ashton Capozzi When growing your business, LinkedIn is an amazing resource to connect you with future employees and colleagues in the field. Studies show that 87 percent of recruiters use LinkedIn as part of their recruiting process. And as of 2013, 57 percent of companies have an account and use the site. Make sure […]
Pro Tips: Using Facebook for Businesses
By Savanna Kirchoff With more than 2.7 billion Facebook users, small businesses can utilize Facebook to increase their brand awareness as well as promote their products and services. Facebook allows businesses to create a business page through a relatively seamless process with a personal Facebook profile account. Here are a variety of quick and easy […]
