How to Use Trending Instagram Features to Increase Business Engagement
How to Use Trending Instagram Features to Increase Business Engagement By Merritt Strodel Optimizing Instagram engagement through different features can be a great way for your business’ profile to stand out. With 50 percent of Instagram users following businesses and brands, engagement with your profile matters. Instagram can nearly quadruple interaction across social media platforms […]
How Businesses have Leveraged Social Media During a Pandemic
How Businesses Have Leveraged Social Media During a Pandemic By Sarah Campbell In an attempt to maintain associations and create relationships, all types of people and groups are channeling their energy into social media. As a result of the pandemic, the general public has been turning to its laptops and phones more regularly, providing businesses […]
How to Run an Effective Instagram Ad
By: Katy Rice Looking for a way to advertise your brand to increase traffic to your site or product? Look no further. Instagram has got you covered. The types of advertising it offers include, stories ads, photo ads, video ads, and more. Instagram ads make it easy for the user to access your brand’s platform […]
How to Engage with Your Followers in Relevant Ways
By Anne Claire Foreman Fully engaging with followers goes much deeper than just producing content for your company’s pages. Strong engagement includes commenting, sharing and interacting with posts to further your brand image. When brainstorming on how to boost your social media engagement, the most crucial element is to know your audience. Consistency in tone, […]
How to Hashtag
By Amy Metzinger If social media is a big part of your marketing strategy, it’s likely you’re going to have to make decisions about hashtags sooner rather than later. And the better you know how to use them, the more likely your social media is to launch your growth. There are several ways that you […]
How to Make the Most of Content Scheduling Tools
By Nick Valego Why should I schedule content? Manually posting content every day is just time-consuming. If you could have a genie magically post everything you wanted right when you wanted it, you’d use it, right? That’s more or less what we’re working with here. Organization is vital to any business, as is maintaining a […]
Why Should Brands Use Instagram Stories?
By Nick Valego It’s no secret that Instagram is a platform with powerful marketing capabilities and incredible reach – one billion people worldwide use it every month. Stories, used by 500 million people every day, are a more recent addition to the social media juggernaut. Brands, personalities and everyday users have been using the feature for […]
Planning a Content Calendar for Your Social Media
By: Sarah Clark Simply owning and running a social media account just doesn’t cut it nowadays. Your content needs to stand out and cut through the clutter. Otherwise, your account may go unnoticed. Creating a social media calendar can help you craft and schedule social media posts that can set you apart. Though it can […]
Should You Run a Facebook Ad?
By Amy Metzinger If you operate a Facebook page for your business, you’ve probably seen the promotion to “boost your post” on your timeline. But when deciding whether or not to run a Facebook Ad for your business, first you should ask yourself some other questions. Does your target audience actually use Facebook? Do your […]
How to Optimize Your LinkedIn for Sales
By: Samantha Hopper In today’s day and age, the digital landscape is crucial for not only portraying your brand and communicating your messages, but also for making major sales and growing the success of your business. Cold calls are a thing of the past, and now professionals turn to LinkedIn for connections and sales prospecting. […]
