Why Your Company Needs Content Marketing
You may be wondering: What is content marketing? Content marketing is a type of marketing that entails the creation and sharing of digital content. This content attracts an audience of potential customers and drives interest in a company’s services without directly advertising it. Without a solid content marketing strategy, search engines wouldn’t have any means […]
How a Public Relations Campaign can Benefit Your Business
You may have wondered: How much do campaigns like Dove’s Real Beauty or Always #LikeAGirl actually help to increase brand revenue? Do public relations campaigns help generate enough profit to make a real difference? If so, how do you go about creating a successful PR campaign? We will break down the importance of brand strategy […]
UNC-CH Students’ Idea Gains National Attention
What do you get when you put motivated UNC-CH students, inspiring professors, and a difficult, real-world problem in the same classroom? Results. While there is no perfect formula for creativity, the UNC School of Media and Journalism has found a way to foster ideas that disrupt the way we think about how national brands like […]
