A Guide to Public Relations for Your Business
By: Sarah Clark Try Googling the definition of public relations, or asking different professionals what it means. How many different definitions did you get? Probably a lot. In general, public relations is a multifaceted process focused on improving the relationship between the business and the public through different media, along with clients and partners. It […]
How to Build a Brand with Photos
By: Matilda Marshall In an age defined by breaking news, speed and timeliness, being memorable is critical. Social media rules in this age which makes visual branding even more important. Photos are one of the easiest yet most effective ways to keep your audience engaged and coming back for more. Sure, photos can be great […]
Five Tips on Establishing a Strong Visual Brand
By: Angie Shen A good visual brand helps people remember a company. Whether you are an established business or a startup, you are always going to need a strong visual brand to increase recognition of your business among your target audience. You probably already understand the importance of visual brands, but you want to improve […]
How to Use Lead Magnets to Grow Your Business
By: Alice Lim In 2019, few people don’t understand the importance of an email list. As algorithms on social media change and companies like Instagram and Facebook change the way that users can view and access data, it’s become even more crucial for small businesses to have some way to communicate with customers that only […]
What is Digital Advertising?
By: Amy Metzinger Digital advertising might seem self-explanatory at first. You might think digital advertising equals advertising –just online. But the reality of the concept of digital advertising goes much deeper and wider. Digital advertising is not just online banner and sidebar ads that run on websites. It includes anything from social media ads on […]
What’s Inbound Marketing and how do You Get Started?
By: Nick Valego Most people don’t enjoy being cold-called or getting dozens of junk emails from some unknown mailing list. Even if it’s something relevant, people receive things better if they come upon them themselves. This is what inbound marketing is all about — bringing your audience in through customer-first marketing. What is inbound marketing? […]
What Goes into a Focus Group?
By: Sarah Clark What is a focus group? If you’ve ever seen “Daddy Daycare”, starring Eddie Murphy, then you know what a focus group is – sort of. And if you remember, the focus group ends up in a milky, cereal mess. A focus group is a facilitated conversation led by researchers to gather data […]
Five Reasons Why Branding is Important for Your Business
By: Savanna Kirchoff Developing a brand is a foundational part of starting a business. But what exactly does branding entail? Why does it matter? Branding encompasses a variety of marketing tactics that creates a unique identity which distinguishes your business from other businesses. Your business’ brand makes a lasting impression on consumers and shows that […]
How Native Advertising can Promote Your Company
By: Ashton Cappozzi The average person is exposed to anywhere from 4,000 to 10,000 advertisements on a daily basis. This feels like a shocking number. Now, think back on your day, and ask yourself: Can you remember even five? As companies try to increase awareness for their brand, finding the spotlight among a sea of […]
How to Determine Your Target Audience and Establish a Buyer Persona
By: Keaton Swanzy In today’s world of unlimited options, having an established target audience is more important than ever — and the more specific the audience, the better. According to an article by Forbes, “one-size-fits-all” marketing is typically ineffective because it isn’t focused enough. That’s why it’s important to understand the specifics of your audience […]
